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Matt Segal

Director, CET at Analytic Partners

Matt Segal is a seasoned data-driven marketing specialist who excels in delivering business impact through strategic insights and evidence-based decision making. With a strong focus on driving brands towards their next milestones, he has a proven track record of working on multiple award-winning marketing campaigns.

Matt has extensive experience in conducting bespoke brand and category research projects, leading teams of data strategists and scientists, and contributing to the success of start-ups to Fortune 500 companies. He is well-versed in designing and implementing measurement frameworks and tag ecosystems, along with expertise in cultural research, data visualization, and storytelling.

In terms of education, Matt holds a B.A. in Business/Economics from UC Santa Barbara, an Associate of Science degree in Business Administration and Management from Santa Barbara City College, and has also completed a Mini MBA in Marketing from Marketing Week Mini MBA with Mark Ritson. He completed his High School Diploma at Calabasas High School.

Throughout his career, Matt has held key positions in various prestigious organizations including Director, CET at Analytic Partners, Director, Data Strategy at TBWA\Chiat\Day, Associate Director, Data Strategy at TBWA\Chiat\Day, Associate Director, Analytics at Crispin Porter + Bogusky, Sr. Digital Analyst at Crispin Porter + Bogusky, Digital Implementations Analyst at Crispin Porter + Bogusky, Digital Analyst at EDUCAUSE, and Digital Media Coordinator at Werner Publishing Corp.

Highlights

Oct 29 · linkedin

After over a decade in advertising, I'm really excited to be joining the team at Analytic Partners! I'll miss the amazing people, clients, and data team at TBWA\Chiat\Day, but it's been a dream of mine to work for a data-first organization and it feels surreal to have this opportunity. Looking forward to the all of the challenges and successes to come!

Matt Segal
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Location

Denver, Colorado, United States