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Matt Smallman
Author "Unlock Your Call Centre" - Voice Biometrics Expert - Customer Service Transformation Leader - Innovator
Professional Background
Matt Smallman is a seasoned professional with extensive experience in enhancing customer experience across various organizations. Currently serving as a Director at SymNex Consulting, he has shown an unwavering commitment to helping organizations leverage customer experience as a key competitive advantage. His unique perspective places customer needs at the forefront of organizational strategy, allowing companies to adapt and thrive in ever-evolving markets. Matt's role at SymNex Consulting showcases his ability to transform customer insights into actionable strategies, helping businesses execute robust solutions to improve their overall service delivery.
Education and Achievements
While specific details about Matt's educational background are not provided, his profound understanding of customer experience and the necessary organizational changes to achieve excellence in this area speak volumes about his expertise. His strategic framework for identifying and implementing process improvements is renowned among professionals in customer experience management. Matt's consistent track record is a testament to his ability to foster innovation and pragmatic solutions within the consulting realm. Not only has he driven changes at a strategic level, but he has successfully managed operational implementations that have proven beneficial for growth and sustainability. His experience is characterized by a strong inclination toward cross-channel integration—ensuring that people, processes, and technology work harmoniously to enhance the customer journey.
Achievements
Matt Smallman's impressive accomplishments are underscored by his steadfast belief that a well-designed customer experience can significantly impact an organization’s performance. His work has concentrated on understanding customer needs, which has allowed him to create frameworks that bring coherence and clarity to change initiatives. At SymNex Consulting, he has pioneered efforts to blend operational insights with strategic foresight, enabling organizations to navigate complex landscapes effectively. His approach is not only innovative but practical, tailored toward delivering measurable outcomes. Matt's dedication to identifying and driving change has resulted in widespread recognition within the consulting community, establishing him as a thought leader in customer experience management. He continues to inspire other professionals to focus on integrating strategic thinking with operational execution, ensuring that organizations remain not just competitive, but also customer-centric in their approach.
Highlights
I think it’s time to start putting some structure around the synthetic speech risks to call centres. Not all voices are created equal and not all centres face the same risks.
We should be most worried about the Level 1 and 2 attacks, but the media, and to some extent vendors, are fixating on the 3 and 4 attacks.
Please tell me I’ve got it wrong.
I was “in queue” for over an hour yesterday with different organisations. If call centre waits greater than 10 minutes are the new normal, then it’s probably time to review the implications for the overall welcome experience. I have thoughts and want to hear yours.
1️⃣ Reassurance Messages—The most frustrating thing for me was trying to get on with other work while “on hold.” I left my phone on speaker with the music playing, but every 20 seconds or so, the same inane “your call is important” or similar message kept playing. I know why they do this but I’m not sure it’s appropriate any more.
More soon..
