Suggestions
Matt Sodnicar
Marketing Manager
Matt Sodnicar is the Marketing Manager at Canidium, a company specializing in sales performance and incentive compensation consulting. He has been in this role since October 2021 and is based in Fort Collins, Colorado. His responsibilities involve enhancing business processes and delivering technology-driven solutions for clients, which include vendor selection, compensation plan design, and managed services.123
Professional Background
Before joining Canidium, Matt held various positions in sales and marketing across different organizations:
- Chief Marketing Officer and Principal Consultant at Drivetrain Marketing (2020-2021)
- Account Executive at Flatfile Inc. (2020)
- North American Brand Manager and Product Manager at Easy Motion - Bh Bikes USA (2017-2018)
- Sales and Account Manager at Pactimo Apparel (2006-2012) among others.14
Education
Matt earned a Bachelor of Science in Electronics Engineering from Colorado State University - Pueblo.14
Skills and Interests
His skill set includes:
- Marketing Strategy
- Sales Management
- Product Development
- Web Development
- Leadership and Team Building
Matt is also interested in outdoor activities such as skiing, road cycling, snowboarding, and mountain biking.124
Contact Information
Matt can be reached via email at [email protected] or through his LinkedIn profile here for professional inquiries.12
Highlights
When I was in enterprise software sales, one of the challenges I would address would be fighting the possibility of a new install being 'shelfware' - meaning no one used it.
Canidium takes the same comprehensive approach helping ensure adoption of our Incentive Compensation Management solutions.
Seth Godin talks about adopters here: https://lnkd.in/gZZHYAKG, and Canidium can help everyone get up to speed, so you get the value from your investment.
After all, it took TWENTY YEARS to get the American public to use SEAT BELTS! https://bit.ly/3rjvtUA.
"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing." possibly Teddy Roosevelt.
You are experiencing the symptoms of your sales org growing - but still struggling, and you know you need to make a change. Not knowing what you don't know is one thing - but IYKYK now, and don't wait to look at an ICM solution with us.
Just eliminating the inefficiencies for your sales teams and allowing them to focus is worth it.
