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Matt Swain

Branding for high-profile individuals | Keynote Speaker

Matt Swain is the CEO and Founder of Triangle, an exclusive branding agency established in January 2024. He has a robust background in finance and marketing, having previously served as the Global CEO of Triago, a firm he joined in 2019. Under his leadership, Triago expanded its business lines significantly, particularly in primary direct investments and strategic advisory services.12

Background and Education

Matt Swain earned a Bachelor’s degree in Environmental Studies and Economics from Colgate University, where he was also the captain of the nationally-ranked squash team. He furthered his education with programs at the London School of Economics and Columbia Business School. Before his tenure at Triago, he worked as an Associate at Eaton Partners, where he focused on project management and execution initiatives.12

Career Highlights

  • Triago: Joined in 2019, became Partner in 2021, and was appointed Global CEO in 2022. He played a key role in developing Triago’s fastest-growing business segment.
  • Triangle: Founded to help CEOs and entrepreneurs enhance their digital reputations through personal branding and storytelling, focusing on humanizing businesses in an increasingly AI-driven world.34
  • Public Speaking: Matt is also an international keynote speaker, sharing insights on branding and the importance of authenticity in business.3

Personal Branding Focus

At Triangle, Matt emphasizes cultivating trust by showcasing the human aspects of businesses. His approach involves powerful storytelling to engage audiences effectively, which has proven successful for various high-profile clients.45

Highlights

Aug 13 · linkedin

Banksy just dropped 8 new art pieces in London. He's a branding genius too:

From his Category Of One positioning where he also steers an industry. To the spontaneous and organic “drops” which actually take meticulous planning. The hype he's able to build around his work. His anonymity creating brand mystique & intrigue. The distant visual identity where you can recognise his work 100 miles out. How he can shape culture, always staying relevant and making an impact. Having a deeper purpose and “why” that’s often evident in his work. The constant innovation, evolution and iteration of his art.

Often the best lessons in marketing & branding aren’t from looking directly at your industry. But taking inspiration and ideas from elsewhere.

Jun 21 · linkedin

Porsche posted this on TikTok last night...

In 24 hours: 3.2mil views; 505k likes; 3.8k comments; 47k saves.

They understand that you have to create content that people WANT to engage with & share with their friends.

It's tapping into Gen Z culture.  Having fun with new technology.  Creating dynamic, scroll-stopping assets.  Doing something completely original & owning it.  Creating entertaining content over showcasing their products.

This video is a perfect example of content done right 👏

Related Questions

What inspired Matt Swain to start Triangle Branding?
How did Matt Swain's career at Eaton Partners prepare him for his role at Triago?
What are some key achievements of Matt Swain at Triago?
How does Matt Swain's approach to branding differ from traditional methods?
What is the main focus of Matt Swain's book "Breaking Free"?
Matt Swain
Matt Swain, photo 1
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Location

London, England, United Kingdom