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Matt Walton
Digital Leader | Experience Design | Digital Transformation | Digital Strategy | eCommerce | People Leader
Matt Walton is the Head of Experience Design at Direct Line Group, a position he has held since June 2022. He has a robust background in digital transformation and experience design, having previously served as Digital Transformation Lead and Digital Director within the same organization. His tenure at Direct Line Group began in November 2018, and his responsibilities have included overseeing digital strategy, performance optimization, and product management across various brands such as Direct Line, Churchill, and Green Flag.12
Professional Background
Walton's career spans several notable roles:
- Head of Experience Design (June 2022 - Present): Leading a team focused on enhancing customer experiences across Direct Line Group's portfolio.
- Digital Transformation Lead (November 2020 - June 2022): Advocating for digital initiatives to improve customer adoption and engagement.
- Digital Director (November 2019 - November 2020): Managed a large team responsible for optimizing all digital customer touchpoints.
- Head of Digital Product (prior to November 2019): Oversaw the digital product management team for acquisition and servicing strategies.
Before joining Direct Line Group, Walton held significant positions at The Times, Dixons Carphone, Virgin Media, and BT Retail, where he was instrumental in driving digital growth and improving commercial performance.123
Education
Matt Walton earned a BA (Hons) in Design Management from De Montfort University, which provided him with a solid foundation in brand communication and marketing principles.1
Skills and Expertise
Walton is recognized for his leadership in the digital space, particularly in:
- User experience (UX) design
- Digital transformation
- Customer experience optimization
- Commercial growth strategies
His ability to identify growth opportunities and improve processes has made him a respected figure in the digital insurance industry.2
Overall, Matt Walton's extensive experience and leadership capabilities position him as a key player in enhancing customer experiences at Direct Line Group.
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