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Matt Watson
Founder and CEO at Origin
Matthew Watson is the founder and CEO of Origin, a financial wellness platform designed to help employees manage their financial health. Origin aims to address the significant financial stress faced by workers by offering comprehensive money management solutions that integrate compensation, benefits, and personal finance assistance in one platform. The company focuses on providing personalized financial planning services, connecting employees with certified financial planners without the pressure of being sold financial products.14
Before founding Origin in 2019, Watson co-founded Indio Technologies, a software platform for commercial insurance that was acquired by Applied Systems in 2019. He began his career in investment banking at Citigroup, where he specialized in trading high-yield credit in the power and mining sectors. Watson holds a Bachelor of Arts in Economics from Johns Hopkins University.124
Under his leadership, Origin has raised significant funding and is backed by prominent venture capital firms, positioning itself as a leader in the financial technology space focused on employee financial wellness.35
Highlights
Here's my playbook for founders looking to raise for the first time
Earlier this year we decided to launch a Direct to Consumer offering at Origin, and a lot of people asked me why. Origin had historically been a B2B business, so launching a DTC offering seemed like a distraction.
Here's how we thought about this and why it made sense:
- We had gained a ton of confidence in the strength of our offering. Most B2B benefit products are pretty lousy experiences, so opening up the offering to consumers is not a great strategy. Usage is low and might actually turn away prospective buyers who engage it. We had built a product we were excited about, had strong UX and wanted to use that to our advantage.
- Most distribution channels in our industry (HR, Benefit Brokers, Insurance Carriers) had never used our product and most financial wellness solutions sound the same. The only way to break through was to actually let our distribution channel use the product. Let them feel the difference themselves.
- Finally, we wanted employees to be able to continue working with Origin after they left an employer. This would encourage more employees to start in the first place.
We're only a few months into offering the product DTC, but the feedback is starting to come in and the GTM motion is humming. It's great to see validation of the strategy from large national brokers like HUB.

