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Matt. Zarracina

Co-founder and CEO - true tickets

Matt. Zarracina is the Co-Founder and CEO of True Tickets, a company he established in May 2018.1 True Tickets provides a secure digital ticketing service for event organizers, leveraging blockchain technology to enhance the ticketing experience.37

Professional Background

  • Current Role: Co-Founder and CEO at True Tickets (May 2018 - Present)1
  • Previous Experience:
    • Head Tutor - Oxford Blockchain Strategy Programme at Saïd Business School, University of Oxford (February 2018 - April 2023)14
    • Director of Innovation at Thales xPlor (December 2016 - May 2018)4
    • Senior Manager (Associate Principal) - Mergers & Acquisitions at Deloitte (August 2015 - December 2016)4
    • Board Member - Chief Strategy Officer at The Priyanka Foundation (January 2012 - December 2016)14

Education

  • Masters in Business Administration from Cornell Johnson Graduate School of Management (2008 - 2010)1
  • Masters in Systems Engineering from Cornell University (2007 - 2010)1
  • Bachelors of Science in Systems Engineering from United States Naval Academy (1997 - 2001)1

Achievements and Expertise

Matt Zarracina has been leveraging technology, blockchain, and AI to improve business processes across various industries.5 Under his leadership, True Tickets has developed innovative solutions for the ticketing industry, including:

  • Rules-Based Ticket Sharing, which has helped identify nearly 200,000 "ghosts" (unknown ticket users) for Tessitura clients6
  • A platform that provides promoters and venue owners with insights into who's actually using tickets, not just who bought them5

As of February 16, 2024, Matt Zarracina turned 45 years old.2

Highlights

Sep 2 · linkedin

🙌 Thank you Boston Globe Media and Aruni Sony for featuring True Tickets!   🎉 Our team is revolutionizing the way we all experience live events, and right here in Boston, we've been doing so since 2021 with the Boston Symphony Orchestra at #SymphonyHall and #Tanglewood.

🎫 What sets us apart is our laser focus on fixing the broken aspect of ticketing - the delivery process. Our solution empowers event organizers to regain control, providing trust and accountability to ticket buyers. We take pride in being a positive agent of change in the ticketing industry.

💪 Solving ticket delivery challenges also means creating a best-in-class audience development capability for our partners. We help venues gather valuable data on their attendees, enabling them to tailor offerings and elevate the overall patron experience.   📈 With over 5 million tickets delivered since 2020 for over two dozen Tessitura venues across the US, UK, and Canada, our solution is proven, our impact is immediate, and its scale is significant.

❤️ A huge shoutout to Amy Aldrich for the fantastic quote and True Tickets loves the BSO too! See you at #JohnLegend tomorrow night!

#TicketingInnovation #LiveEvents #DigitalTransformation #TrueTickets #BostonSymphony #EventTech

https://lnkd.in/e-SEFgWn Top of Form

Jul 11 · linkedin

🎭 As this The Washington Post article highlights, these are especially tough times for venues in the theater space.

Given the current challenges, it is crucial to make informed decisions that can positively impact your organization. While the road may be challenging, it is also an opportunity to make strategic investments that yield immediate and positive results.

One key aspect to consider is implementing a 1st party-data strategy, which plays a vital role in building meaningful relationships with your patrons. By utilizing a reliable 1st party-data solution, like True Tickets for Tessitura organizations, you can effectively connect with your actual audience on a deeper level, without compromising their privacy.

Remember, you can't foster strong relationships with patrons you don't know. Developing a comprehensive understanding of your audience through data-driven strategies is the first step towards building lasting connections in these challenging times.

Let's work together to navigate these obstacles and create a brighter future for theater venues.

Related Questions

What inspired Matt Zarracina to start True Tickets?
How does True Tickets' blockchain technology enhance digital ticketing?
What are some notable partnerships True Tickets has formed?
How does True Tickets' platform integrate with existing ticketing systems?
What makes True Tickets different from other digital ticketing services?
Matt. Zarracina
Matt. Zarracina, photo 1
Matt. Zarracina, photo 2
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Location

Boston, Massachusetts, United States