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Matteo Titta

Founder @ Genesis Growth

Founder @ Genesis Growth

Highlights

Aug 30 · linkedin

This is how my week's calendar looks. Should I write more about this? I feel this is lots of people struggle with and asked me about it.

Aug 30 · linkedin

Your demand gen is set to fail if you're not targeting the right audience. Targeting > messaging. ↓↓↓

We've created a step-by-step playbook to get targeting right:

  1. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗦𝘁𝗿𝗼𝗻𝗴 𝗜𝗖𝗣 ↳ 𝗙𝗶𝗿𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: location, industry, company size, business model ↳ 𝗕𝘂𝘆𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀: roles, teams, seniority, budget, sales cycle ↳ 𝗥𝗼𝗹𝗲𝘀: champion, economic buyer, and technical buyer ↳ 𝗧𝗲𝗰𝗵𝗻𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: tools used org-wide and team-specific

→ Now, work back your messaging.

  1. 𝗔𝗰𝗰𝗲𝘀𝘀 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 ↳ 𝗙𝗶𝗿𝗺𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝘀: ZoomInfo, Apollo.io, Clearbit, Cognism ↳ 𝗧𝗲𝗰𝗵𝗻𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀: HG Insights, BuiltWith, 6sense, Clearbit ↳ 𝗜𝗻𝘁𝗲𝗻𝘁 𝗗𝗮𝘁𝗮: G2, Bombora, and 6sense ↳ Custom data: Keyplay for unique first-party data

  2. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 ↳ Enrich and orchestrate campaigns with Metadata ↳ Craft personalized emails with Apollo.io or Clay ↳ Customize landing pages with Mutiny ↳ Tailor chat messages with Drift, a Salesloft company

Effective targeting is the linchpin of successful demand gen — and the starting point of

Want the full playbook?

  1. Like this post + comment "targeting"
  2. Connect with me so I can share the playbook

You got this.

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Matteo Titta
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Experience

Founder & Director at Genesys Growth
Lead Content Editor at HyperGrowth Partners

Education

Master in Management, Minor in Digital Business, IE Business School
Bachelor of Science (Hons), Business Administration and Management, Università Cattolica del Sacro Cuore

Location

United Kingdom