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Matteo Zambon
Google Tag Manager & Analytics Expert - Int. Keynote Speaker - Author - Lecturer | Founder @ Tag Manager Italia
Matteo Zambon is a prominent figure in the field of digital analytics, known for his extensive experience as a web developer and his specialization in search engine marketing (SEM), search engine optimization (SEO), and web analytics. He is a co-founder of Analytix School, where he plays a pivotal role in educating professionals about digital analytics and data management.
Professional Background
- Co-Founder at Analytix School: Matteo Zambon is instrumental in shaping the curriculum and training programs at Analytix School, focusing on enhancing skills in digital analytics.
- Founder of Tag Manager Italia: In 2015, he established Tag Manager Italia, which has become a leading consultancy and training agency dedicated to Google Tag Manager (GTM) and digital analytics strategies.12
- Author and Speaker: Matteo authored "Google Tag Manager for Beginners," the first book on GTM in Italian, which has been translated into English and has sold over 2000 copies.1 He frequently speaks at international events, sharing his expertise in digital analytics.3
Expertise
Matteo Zambon is recognized as an expert in:
- Digital Analytics: He has been a pioneer in disseminating knowledge about tracking and measuring data from various digital platforms.
- Google Tag Manager: His work includes developing innovative tools like Project Andromeda, which enhances GTM user efficiency.12
Contributions to the Field
- Training Programs: Through Analytix School and Tag Manager Italia, Zambon has developed comprehensive training programs that equip professionals with the necessary skills to excel in digital analytics.
- Consultancy: He provides consultancy services for medium to large companies, helping them implement structured digital analytics strategies.2
Matteo Zambon's contributions have significantly impacted the field of digital analytics, making him a respected figure among peers and students alike.
Highlights
In questa LIVE io e Jessica Malfatto (Co-founder @Disclosers) condivideremo...
... best practice, tecniche, strumenti e metodi comprovati sul campo da applicare per utilizzare i dati e le Digital PR e smettere di:
• non usare o usare male i dati quando si prepara un - media pitch - comunicato stampa - publiredazionale - guest blog - caso studio
• non calcolare nel modo corretto il ROI delle Digital PR costruendo un piano di misurazione o sistemi di monitoraggio ad hoc
• impostare nel modo errato gli obiettivi delle campagne di Digital PR, adottando di conseguenza strategie inefficaci e sprecando il budget allocato
• perdere l'opportunità di sfruttare le Digital PR per i propri obiettivi di Business anche quando non ci sono novità o aggiornamenti rilevanti legati al proprio Brand
e molto altro.
► Clicca su "PARTECIPA" e salvati il promemoria della LIVE in Calendar!
Ti aspettiamo IN DIRETTA martedì 27 Agosto alle ore 10:30.
E porta con te tutti i dubbi e domande che hai in merito: io e Jessica non vediamo l'ora di aiutarti in diretta ;)
Buon Tag!
Matteo
💥[GA4 News Require config and attribution channel]💥
"Require config for automatically collected events
You must now have a config command or the Google tag installed on a web page for automatically collected events to be sent. This update prevents automatically collected events from being sent independently of the tag configuration, which previously caused (not set) attribution values to appear in reports.
Improvements to attribution channel assignments
We've improved how we process attribution data to ensure more accurate channel group assignments for key events. With this change, you'll now see fewer events incorrectly attributed to the Direct channel grouping and get more accurate channel grouping assignments."
We will see 😁
