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Matthew Allen

Experienced Client Services, Marketing and Business Development Leader

Matthew Allen is the Group Account Director at Cutwater, a creative and media agency based in San Francisco. He joined the agency in February 2023, bringing over twenty years of experience in account management and marketing to the role.2

In his position, Allen focuses on new business development, client health, and business leadership for various accounts. He plays a pivotal role in crafting tailored solutions for clients, ensuring that campaigns are aligned with their unique challenges and objectives.13 His notable clients include well-known brands such as HP, McDonald's, MoneyGram, and SF Bay Coffee, where he has been instrumental in developing distinctive omni-channel brand campaigns.12

Allen's background includes a transition from managing new restaurant openings to account management, leveraging skills in client relations, problem-solving, and team building. He emphasizes the importance of being a calming and empathetic presence in high-stress situations, advocating for transparency and overcommunication in client relationships.12

He is also recognized for his collaborative leadership style and commitment to fostering strong partnerships with clients by understanding their business needs deeply.13

Related Questions

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Matthew Allen
Matthew Allen, photo 1
Matthew Allen, photo 2
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Location

San Francisco, California, United States