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Matthew Anderson
Supporting non-profits, philanthropy and businesses working on climate, clean energy and equity.
Professional Background
Matthew Anderson is a dynamic leader and seasoned executive who has made significant contributions to the media and environmental sectors. As co-chair of AWA, he provides strategic executive leadership, helping to guide the direction of the organization toward impactful initiatives. At Lupa Systems, he plays a pivotal role in investing in and developing exceptional companies that not only shape the media landscape but also foster communities and support healthy social systems. His diverse portfolio reflects a commitment to innovation and strategic growth in vital areas.
Matthew's career reached a significant milestone in 2013 when he was appointed as Chief Marketing Officer at Roku. Under his leadership, the company transformed into America’s #1 streaming platform, achieving remarkable growth in market share and creating over $35 billion in shareholder value. His extensive responsibilities included overseeing all marketing, communications, and customer insights across Roku's various business units, including advertising, programming, content distribution, and a wide array of streaming devices and technologies. His innovative thinking contributed to Roku's successful Initial Public Offering (IPO) and helped shape its free TV strategy, leading to the launch of The Roku Channel and the creation of offerings such as "Featured Free" content.
In addition to bolstering corporate functions at Roku, Matthew played an instrumental role in promoting the company's advertising business, spearheading a strategic shift from traditional linear television towards connected TV platforms. His exceptional performance and visionary leadership earned him a place on Forbes and Business Insider's prestigious lists of the world's most innovative Chief Marketing Officers.
Before his successful tenure at Roku, Matthew served as a Strategic Advisor for the company, participating in corporate strategy and development initiatives which included fundraising and marketing support. His expertise also extended to advising 21st Century Fox regarding investments in significant entities such as MOBY Group and Team Sky.
Prior to his ventures in the tech space, Matthew held the title of Group Director of Strategy and Corporate Affairs for News Corporation in Europe and Asia. In this role, he managed branding, marketing, channel packaging, and corporate communications strategies within some of the world’s most competitive marketplaces, directly reporting to James Murdoch, the future CEO of 21st Century Fox. His contributions during this period significantly improved the performance of TV businesses while aligning them with corporate responsibility initiatives.
Before joining News Corporation, Matthew was Group Director of Communications and Brand Marketing at British Sky Broadcasting Plc (Sky). His strategic insight was invaluable as Sky entered new markets, launching broadband services, HDTV technology, and establishing itself as the world’s first carbon-neutral media company. His innovative strategies garnered accolades, including Management Today’s title of Britain’s Most Admired Company.
Matthew’s breadth of experience in public relations is reflected in his tenure as regional CEO of Ogilvy PR’s Asian and European networks, where he excelled in managing complex communications strategies across diverse markets. His commitment to excellence in branding and corporate communications has informed and elevated the standards within the industry.
Education and Achievements
Matthew Anderson holds a Bachelor’s Degree in Environmental Studies from Dartmouth College, where he developed a foundational understanding of ecological policy and sustainability that would influence his subsequent career direction. Additionally, he studied at Saint George's School, further shaping his educational background and leadership capabilities. His commitment to environmental sustainability was underscored when he was selected in 2004 by the World Economic Forum to join its Forum of Young Global Leaders, an acknowledgment of his potential to influence change.
In addition to his primary roles, Matthew has been actively involved in numerous environmental organizations, emphasizing his passion for sustainability. He has held various positions, including Vice President for Climate at the National Audubon Society, Executive Director at Audubon Minnesota, and Executive Director at the National Religious Partnership for the Environment. His leadership in these roles contributed significantly to raising awareness and promoting actionable solutions to environmental issues.
Moreover, he served as a past trustee of The Climate Group, treasurer of Malaria No More UK, and worked as a campaign coordinator for the Interfaith Climate and Energy Campaign at the National Council of Churches. These roles underscore his ongoing commitment to not only promoting environmental health but also addressing global humanitarian challenges.
Matthew's career is characterized by a blend of marketing prowess and a profound commitment to environmental issues. From his time as a campaigner at Greenpeace to his role as an organizer at Green Corps, he has consistently demonstrated a dedication to advocacy and community action, which continues to inform his professional journey today.
Achievements
Matthew Anderson’s achievements across various sectors are both extensive and impactful. Under his leadership at Roku, the company not only became a household name in streaming but also set a benchmark for innovation in advertising and content distribution. The launch of The Roku Channel and services like "Featured Free" have been game-changers in the industry, providing audiences with more accessible content while driving significant revenue growth for the company.
His recognized listing among the world’s most innovative CMOs by Forbes and Business Insider is a testament to his visionary approach to marketing, creativity, and corporate strategy. These accolades reflect his ability to foresee changes in consumer behavior and adapt business models accordingly, significantly contributing to the navigation of transitions in the media landscape.
Matthew's influence extends into environmental stewardship, where he has provided leadership that aligns media potential with ecological responsibility. His experience with corporate social responsibility at Sky and as a leader in various environmental organizations signals a dedicated alignment between corporate power and sustainability efforts. Matthew’s active participation in climate-related initiatives highlights his belief that companies can and should lead the charge in addressing pressing environmental challenges.
Overall, Matthew Anderson exemplifies a career marked by leadership, innovation, and a passionate commitment to shaping a better, more sustainable future. His exceptional blend of experience in corporate affairs, media strategy, and environmental advocacy positions him as a thought leader and influencer in both the tech and green industries.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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