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Matthew Berry
Account Executive, Mid Market at Demandbase
Professional Background
Matthew Berry is a dedicated and accomplished marketing professional with a solid track record in accelerating engagement and driving business results for high-value target accounts. Currently contributing at Engagio, Matthew plays a crucial role in empowering marketing teams to not only create but also measure engagement effectively. This strategic approach allows organizations to achieve consistent pipeline growth month over month.
With a wealth of expertise in Account-Based Marketing (ABM), lead generation, business development, team management, digital marketing, and sales, Matthew has become a vital asset in the landscape of contemporary marketing strategies. His proactive methods in fostering client relationships and generating leads have consistently led to enhanced business performance and measurable success in marketing campaigns.
Matthew began his career in the marketing field at Engagio, where he initially took on the role of Account Development. Through perseverance and a passion for growth, he climbed the ranks, ultimately serving as an Account Manager and Sales Development Manager before becoming a valued member of their leadership team as a Growth Account Director. His tenure at Engagio has equipped him with firsthand experience in optimizing sales funnels and fostering productive marketing efforts through a focused and data-driven approach.
Not content with only one company, Matthew expanded his knowledge and experience by taking on the role of Account Executive for Mid Market clients at Demandbase, further solidifying his expertise in Account-Based Marketing. His contributions at Demandbase reflect his ability to assess client needs and align resources effectively to meet marketing objectives. His entrepreneurial spirit shines through in his previous endeavors too, where he was Founder and CEO of LingoLink. This venture speaks to his innovative mindset and passion for bridging communication gaps, showcasing his dedication to effectively connecting people through language.
Prior to his extensive career in sales and marketing, Matthew developed foundational communication skills working as an English teacher for both eClass and Bridge Linguatec. These experiences provided him with unique insights into education and client communication, which he leverages in his current marketing roles. Furthermore, his role as an Impact Manager at City Year San Jose/Silicon Valley exemplifies his commitment to community service and professional development, allowing him to make a significant impact on the youth in the area through mentoring and instruction.
Education and Achievements
Matthew Berry earned a Bachelor of Arts degree in Communication Design Media Arts, with a minor in Spanish and a focus in Latin American Studies from California State University-Chico. He achieved a commendable cumulative GPA of 3.1 and a major GPA of 3.5, demonstrating his commitment to academic excellence. His educational pursuits provided him with a robust foundation in communication and media, essential tools for his later ventures into marketing.
Further enriching his linguistic capabilities, Matthew studied Español at Universidad Nacional Andrés Bello, allowing him to deepen his understanding of Spanish and enhancing his proficiency in communication across diverse cultures. This educational background has proven invaluable, especially in today's global marketing environment where cross-cultural communication plays a vital role in successful marketing strategies.
Personal Interests
Outside of his professional endeavors, Matthew is an avid fan of the Golden State Warriors, showcasing his passion for sports and dedication to teamwork and strategy—qualities that resonate deeply within his professional life as well. His love for cooking also reflects a creative side where he enjoys experimenting with new recipes and sharing meals with friends and family.
In summary, Matthew Berry represents an exemplary model of modern marketing professionals who not only excel in their careers but also contribute positively to their communities and pursue their passions outside of work. His journey continues to inspire those around him as he balances a successful professional life with personal pursuits.
