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Matthew Burton

Customer Journeys Lead at RB

Matthew Burton is a versatile marketing and communications professional with over 15 years of experience in digital marketing, social media, sports marketing, customer experience design, and more.

His expertise lies in developing and implementing comprehensive strategies using consumer-centric approaches, creativity, data analysis, and cross-functional leadership to achieve impactful results.

With a background spanning various industries such as sports, financial services, public relations, and media, Matthew has honed his skills in brand strategy, eCommerce, public relations, email marketing, and CRM.

Educationally, he pursued a BA in Communications from the State University of New York College at Plattsburgh and an MBA in Marketing from Baruch College.

Throughout his career, Matthew has held key roles in renowned organizations such as RB, Prudential Financial, LifeStory Health, Equinox, and American Express, where he led initiatives in customer engagement, digital strategy, social media, product marketing, and communications.

His ability to build relationships, manage projects, and communicate effectively has been instrumental in his success in the dynamic marketing and communications landscape.

Matthew Burton
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Location

New York City Metropolitan Area