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Matthew Butts

Marketing Research - Ad Measurement

Matthew Butts is a digital marketer with a strong expertise in brand storytelling, media effectiveness measurement, and custom/primary research design and analysis.

He pursued his Bachelor of Arts degree at Alfred University and also completed various certificates at New York University.

With a rich professional background, Matthew has held key positions including Audience, Research & Measurement at Spotify, Director of Ad Effectiveness & Measurement, and Senior Manager of both Ad Effectiveness & Measurement and Digital Research & Analytics at Pandora.

Additionally, he has worked as a Senior Manager of Digital Analytics & Insights at NBCUniversal Media, LLC, an Analyst/Senior Analyst in Multi-Platform Research at Bloomberg LP, and as a Coordinator in Advertising Sales at Dow Jones / Hearst Magazines.

Highlights

Jun 19 · linkedin

Join me in an exploration of creativity's impact on Attention & Outcomes, featuring custom research from WeTransfer in partnership with Lumen Research Ltd
#madfest24

Oct 7 · linkedin

Spotify making waves in the measurement space again! With Podsights, advertisers can now get real-time insights into how podcast ads drive actions like website visits, leads, purchases, and app downloads using pixel-based attribution!

I'm proud to be part of the team that got this off the ground in Europe! #podcast #spotify #measurement

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Location

New York, New York