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Matthew Drengler

Director Of Partnerships at Podsights

Matthew Drengler is a digital marketing professional with over 15 years of expertise in advertising analytics, specifically specializing in audio measurement.12 He has extensive experience in the podcast advertising industry, previously serving as the Head of Partnerships at Podsights (now part of Spotify).12

Professional Background

  • Expertise: Advertising analytics, with a decade of specialization in audio measurement1
  • Previous Roles:
    • Head of Partnerships at Podsights
    • Worked at Barometric (now Claritas) and Podsights1

Podcast Advertising Insights

Drengler has been instrumental in transforming podcast advertising. He noted that ad spend on podcasts grew from $170M six years ago to $1.3B, highlighting the industry's rapid expansion.2 At Podsights, he helped develop innovative podcast advertising attribution methods that moved beyond traditional approaches like coupon codes and vanity URLs.2

As of 2024, he is listed as a Co-Founder & CEO of JAR Audio, a branded podcast production and marketing agency.3

Highlights

Apr 1 · podscribe.com
Team - Podscribe
Team - Podscribe
May 6 · Mumbrella
iHeartPodcast Network leads ad spend growth in latest Podsights Benchmark Report - Mumbrella
iHeartPodcast Network leads ad spend growth in latest Podsights Benchmark Report - Mumbrella
May 6 · Mumbrella
iHeartPodcast Network leads ad spend growth in latest Podsights Benchmark Report - Mumbrella

Related Questions

What are Matthew Drengler's main responsibilities at Podsights?
How has Matthew Drengler contributed to the growth of podcast advertising?
What was Matthew Drengler's role at Barometric before joining Podsights?
How does Podsights' pixel-based attribution work?
What challenges did Matthew Drengler face in developing podcast attribution solutions?
Matthew Drengler
Matthew Drengler, photo 1
Matthew Drengler, photo 2
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Location

New York, New York