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Mobile Matthew Emery
Senior Game Product Manager, Monetization, Data Analyst
Professional Background
Matthew Emery is a distinguished Mobile Games Consultant renowned for his expertise in product management, design, analytics, and monetization in the gaming industry. Over his impressive 18-year career, he has partnered with over 50 leading game publishers and has been integral in the development and optimization of more than 100 games across various roles in product management, publishing, production, and design. His commitment to enhancing game performance has made him a sought-after consultant within the mobile gaming sector.
Matthew leads Turbine Games Consulting, an organization he founded that focuses on delivering on-demand consulting services to address the needs of mobile games in monetization, Key Performance Indicators (KPI) improvement, data analysis, free-to-play economy design, user acquisition, and comprehensive launch strategies. Under his guidance, his team, which includes six senior product managers, boasts extensive experience with over 200 free-to-play titles and has consistently impressed more than 50 clients with their impactful consulting services.
Matthew's consulting expertise has led to remarkable changes for his clients, resulting in significant growth in revenue and user engagement. Some of the notable companies he has worked with include Scopely, Sony, Activision Blizzard, and Capcom, showcasing his capability to navigate the complexities of mobile game development and monetization, ultimately enhancing players' experiences and maximizing publishers' return on investment.
Education and Achievements
Matthew’s robust educational background complements his practical experience in the gaming industry. He studied at prestigious institutions and completed a Data Science Intensive program focused on Data Science, Analytics, and Product Management at General Assembly. This training underscored his analytical approach to problem-solving and allowed him to contribute actionable insights effectively.
He earned his Bachelor of Arts in Communications with a focus on Sound Design from Northwestern University, emphasizing his strong foundation in both creative and technical disciplines. His diverse skill set enables him to understand the multifaceted nature of mobile games, from gameplay design to user experience and monetization strategies.
Notable Achievements
Matthew has a proven track record of elevating game performance and optimizing monetization strategies which speak volumes about his expertise:
- At Peoplefun, during the development of Wordscapes, Matthew successfully drove an impressive In-App Purchase (IAP) Lifetime Value (LTV) gain of 35% over three months through innovative IAP merchandising and split-testing techniques.
- For Hidden Variable Studios on the project Skullgirls, he played a pivotal role in tripling their Average Revenue Per Daily Active User (ARPDAU) since the soft-launch phase and established a profitable user acquisition strategy on Facebook, ensuring sustainable growth for the game.
- Feedback from various industry leaders commends Matthew for his rapid adaptability and the depth of insights he brings to projects. His strategic recommendations were noted to have immediate and positive impacts on game analytics and performance, showcasing his value as a consultant.
- Throughout his career, Matthew has successfully collaborated with an extensive list of renowned companies in the gaming industry such as Glu, Blizard, Rovio, and Big Fish, further validating his status as a leading expert in mobile gaming.
Overall, Matthew Emery is passionate about the gaming industry and committed to helping teams enhance their games' performance. Through his extensive knowledge, innovative strategies, and data-driven approach, he has made significant contributions to the field of mobile game development and continues to be a valuable resource for game publishers looking to improve their products and achieve greater success in the competitive mobile gaming landscape.
tags':['Mobile Games Consultant','Product Management','Design','Analytics','Monetization','Mobile Gaming','F2P Economy','User Acquisition','KPI Improvement','Data Analysis','Game Development'],
questions':['How did Matthew Emery develop his expertise in mobile game consulting?','What key strategies has Matthew Emery implemented in game monetization to achieve significant revenue growth?','In what ways has Matthew Emery influenced the mobile gaming industry through his extensive consulting work?','How does Matthew Emery approach user acquisition strategies for mobile games?','What lessons has Matthew Emery learned from working with over 50 game companies during his career?']} ;;=json JSON.parse(`{
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