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Matthew Farley
Ad Guy
Matthew Farley is a marketing, advertising, and communications professional currently serving as the Associate Vice President at Insight Creative Group (ICG) in Oklahoma City, Oklahoma.1 He has been with ICG since 2018, initially joining as a Business Development Executive before being promoted to his current role in January 2023.1
Farley's responsibilities at ICG include:
- New business development
- Account management and strategy
- Market research
- Creative direction and problem-solving1
In addition to his role at ICG, Farley is an Adjunct Instructor in the Meinders School of Business (MBA program) at Oklahoma City University, a position he has held since August 2023.1
His educational background includes:
- Bachelor of Arts in Political Science from the University of Oklahoma (2008-2012)
- Master of Business Administration (MBA) with a focus on Entrepreneurship and Finance from the University of Oklahoma's Price College of Business (2014-2016)1
Prior to joining ICG, Farley held positions at Freestyle Creative, serving as Director of Marketing and later as Vice President, Director of Marketing. He also worked at the University of Oklahoma as Assistant Director of Communications for Recruitment Services.1
Recently, Farley shared on LinkedIn that ICG won a Regional Emmy Award for its work with the Oklahoma Department of Mental Health and Substance Abuse Services2, highlighting the company's success in creative and impactful marketing campaigns.
Highlights
Here we go again! Seven years ago, I joined the board for AMAOKC as the VP of Sponsorship. Since then, I've served in roles such as Programming, Membership, MARCON chair, and even President. Now I'm back in my sweet spot: Sponsorship! Excited for AMA 2024/2025 and what we've got planned for OKC this year. The leadership team of Deleanie Moriello, Naoma Serna-Zahn, and Ashley Coffey are going to knock it out of the park. If you're looking to grow your network in OKC, I encourage you to give us a try. And of course, see y'all at MARCON 2025!
The 2028 Olympics are coming to Oklahoma City! This is huge news for this community and I can't wait to see how we rally behind this. Would have never thought in a millions years that OKC would ever host actual Olympics events and here we are now. This "Big League City" just turned into "Olympic City".
"While Southern California has more professional and collegiate sports venues than any area in the United States, there is no Canoe Slalom venue that exists locally (or anywhere in the Western US), and the largest Softball venue in Southern California seats fewer than 2,000 people, which does not meet the expected spectator demand for Softball at the Olympic Games. Instead of undertaking additional construction projects to build temporary venues for these sports, LA28 will assign Canoe Slalom and Softball competitions to the world-class venues in Oklahoma City. These assignments are also in alignment with the IOC’s Olympic Agenda 2020+5 recommendation which emphasizes sustainability by encouraging the use of existing venues beyond the region of the Host City. Both the Canoe Slalom and Softball venues in Oklahoma City are built to international competition standards, ensuring a high-quality experience for athletes and fans, while allowing LA28 to realize cost savings and revenue gains to support its balanced budget. LA28 also recognizes that the Oklahoma City community has consistently supported top events for both sports and is confident that they will for these Olympic competitions as well." https://lnkd.in/de4aH8yA
