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Matthew Gallagher

[email protected] 🟣 Building the modern operating system for ad agencies.

Matthew Gallagher is a seasoned professional with 6 years of experience as an Agency Partner Manager at Facebook (Meta).

Having observed challenges faced by independent agencies, Matthew identified the need for software tailored to the ad agency business model.

He noticed that many existing tools for agencies required extensive customization, contained irrelevant features, and used user-based pricing, leading to unnecessary overcharging.

Matthew Gallagher is on a mission to develop software specifically designed for ad agencies, aiming to provide them with the best tools right from the start.

He holds a Bachelor of Science degree in Kinesiology and Exercise Science from Louisiana State University and has a diverse background in founding, co-founding, and managing various organizations.

Matthew is the former Founder of JBP.fyi, Co-Founder of a CPG Company in the Better-For-You Snack Category, and has authored books on various topics.

Highlights

Jul 31 · linkedin

🏝️ A brief end-of-July update for JBP.fyi!

🛠️ RetentionPro iterations Incremental improvements in the works.

• Adding optional reminder channels | SMS + Slack • Including traditional NPS measurement + analysis • Creating ability to benchmark against all other agencies

🎁 Future product experiments Currently designing tools that can help agencies in more areas.

• Evaluating, learning, & implementing more tactics to find & win new clients • Reduce workload in auditing + onboarding new clients • Predicting cash flow + planning financial goals  • Improving platform collaboration/strategic support

🌐 Network effects Preparing for future phase shifts of the company.

• Getting great introductions off LinkedIn & X + gaining insights/feedback • Meeting product marketers, brand builders, & revops leaders who've managed through the transition of pre-product market fit to post.  • Building our list of ideal industry advisory board members (agency + platform leaders)

Jul 17 · linkedin

Two weeks ago, I wrote about different agency inflection points.

Specific milestones when RetentionPro becomes a very good fit.

One of those milestones is if an agency has a specific team member on staff.

(at least one of three roles.)

Fast forward…

Today, during an onboarding session, leaders in two of those positions were on the call.

Signal is getting better. 📡

Matthew Gallagher
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Location

New York, New York, United States