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Matthew Gepp
Director of Influencer Marketing at StockX
Professional Background
Matthew Gepp boasts an extensive and dynamic career in the fields of media, marketing, and digital communications. With a robust portfolio that includes high-level roles at well-respected companies, Matthew has developed a keen expertise in influencer marketing, social media strategies, and digital marketing initiatives. His professional journey has spanned several notable organizations, where he has consistently demonstrated a commitment to driving engagement, building authentic connections, and maximizing brand presence across various platforms.
Matthew’s career began at MOKO Social Media, where he served as the Editor of Music & Sports Communities at the popular platform MOKO.mobi. In this role, he honed his skills in content curation and community management, creating vibrant online spaces that brought fans together. His passion for fostering community engagement propelled him to the position of Senior Manager of Digital Marketing at MOKO Social Media, where he was instrumental in developing effective marketing strategies that resonated with target audiences.
Following his impactful tenure at MOKO, Matthew transitioned to the West Coast Eagles, one of Australia's most prominent sporting teams. As the Digital and Social Media Manager, he played a pivotal role in enhancing the team’s digital footprint and engaging with their loyal fan base through innovative campaigns and engaging content. His efforts helped to solidify the West Coast Eagles’ brand as a leader in leveraging digital platforms for fan interaction.
Furthering his career, Matthew took on a senior managerial role at HTC Vive, where he built upon his social media marketing experience. In his capacity as Senior Manager of Social Media, he contributed significantly to promoting VR technology and cultivating a community of passionate users and advocates.
His expertise continued to flourish at StockX as the Director of Influencer Marketing. Here, Matthew was responsible for leading influencer marketing efforts that aligned with the company’s vision, overseeing strategy development and implementation. His ability to identify and collaborate with key influencers significantly enhanced brand visibility and consumer trust, contributing to StockX's reputation as a leader in the resale marketplace.
Education and Achievements
Matthew is a proud alumnus of Curtin University of Technology, where he studied Media & Information and Computer Studies. This academic foundation provided him with a unique blend of technical skills and a deep understanding of media dynamics, laying the groundwork for his successful career in digital marketing and communications. Matthew’s educational background has undoubtedly influenced his strategic approach to digital innovation and marketing, enabling him to remain at the forefront of industry trends.
Throughout his career, Matthew has achieved significant milestones, particularly in the realm of influencer marketing and digital strategy. His roles have equipped him with the insights and skills necessary to lead initiatives that not only drive engagement but also produce measurable results for the brands he has represented.
Notable Achievements
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Director of Influencer Marketing at StockX - In this role, Matthew successfully orchestrated influencer campaigns that elevated StockX’s brand visibility in a competitive landscape. By meticulously analyzing market trends and collaborating with high-profile influencers, he steered the brand towards exceptional growth in engagement metrics and customer interactions.
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Senior Manager of Social Media at HTC Vive - Matthew’s strategic vision for HTC Vive’s social media platforms resulted in an expanded online presence and a notable increase in customer engagement. His ability to craft compelling narratives around VR technology positioned the brand as a leader in the industry.
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Digital and Social Media Manager at West Coast Eagles - During his time with the Eagles, Matthew was essential in crafting campaigns that resonated with the team’s fanbase, establishing a distinct online identity that fostered community and loyalty.
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Senior Manager of Digital Marketing at MOKO Social Media - His innovative marketing strategies during this time led to enhanced user engagement, expanding MOKO's reach and influence in the digital space.
