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Matthew Goff

CEO, adam&eveDDB

Matthew Goff, commonly known as Mat Goff, is a prominent figure in the advertising industry with a significant career at adam&eveDDB. Here are the key details about his professional journey:

Career at adam&eveDDB

Mat Goff was a pivotal figure at adam&eveDDB for 15 years, from 2008 to 2022.13 He was the first employee of adam&eve when it was founded in 2008, playing a crucial role in the agency's growth and success.1

Leadership Roles::

  • Joint CEO of adam&eveDDB from 20161
  • CEO of adam&eveDDB Group North America in 20221

During his tenure, Goff helped lead the agency to become the largest in the UK, according to Nielsen. The agency achieved numerous accolades under his leadership, including:

  • Cannes and Campaign Agency of the Decade awards in 2020
  • Three IPA Effectiveness Grands Prix
  • APG Agency of the Year for three consecutive years1

Departure and New Venture

Mat Goff left adam&eveDDB at the end of 2022 after a 15-year tenure.4 Following his departure, he co-founded a new creative agency called Ark Agency in 2024.2

Ark Agency::

  • Co-founded with Mike Wilton, former managing director of Anomaly
  • Launched in June 2024
  • Aims to connect creativity, clients, partners, and platforms in a novel way for today's communications landscape2

Professional Experience

Throughout his career, Goff has worked with numerous leading brands, including PlayStation, Peloton, EA Sports, Unilever, Coca-Cola Company, Mini, Lloyds Bank, Heineken, and many others.2

Mat Goff's LinkedIn username is matthew-goff-6120a05, as mentioned in the query. His last day at adam&eveDDB was in December 2022, as he shared in a LinkedIn post.3

Highlights

Jun 13 · campaignlive.com
Former Adam & Eve/DDB chief executive Mat Goff unveils new agency
Former Adam & Eve/DDB chief executive Mat Goff unveils new agency
Nov 9 · lbbonline.com
Mat Goff to Leave adam&eveDDB After 15 years | LBBOnline
Nov 9 · campaignlive.com
Mat Goff to depart Adam & Eve/DDB after 15 years - Campaign US
Feb 10 · adage.com
Adam&Eve/DDB joint CEO Mat Goff moves to head up U.S. office
Adam&Eve/DDB joint CEO Mat Goff moves to head up U.S. office
Dec 8 · adforum.com
Mat Goff | AdForum Talent: The creative industry network.

Related Questions

What inspired Mat Goff to leave adam&eveDDB after 15 years?
How did Mat Goff contribute to adam&eveDDB's success?
What is the mission of Ark Agency, founded by Mat Goff?
Who is Mike Wilton, Mat Goff's partner at Ark Agency?
What were some of the major campaigns Mat Goff led at adam&eveDDB?
Matthew Goff
Matthew Goff, photo 1
Matthew Goff, photo 2
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Location

London, England, United Kingdom