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Matthew Johnson

Brand Marketing, Innovation & Ops

Matthew Johnson is a Wharton MBA graduate with a strong background in product strategy, marketing, and innovation. Currently, he leads brand marketing, operations, and product development at Hey, Hei, a gin drink infused with fruit juice and seltzer. At Anheuser-Busch, he managed the U.S. innovation pipeline for wine, spirits, and 'Beyond Beer' categories, influencing the future of alcohol. Matthew's experience at PepsiCo involved utilizing consumer insights and sales data to craft growth strategies for new flavor categories. Additionally, he excelled as a SiriusXM Satellite Radio Producer, pioneering a channel dedicated to business and management.

Highlights

Jan 15 · linkedin

A little late but 2023 was a busy one…

2023 marked our big milestone of launching Hey, Hei—a new alcoholic beverage with gin, fruit juice & seltzer. With over a year working on development and now 6+ months in market, I’m incredibly grateful for all the partners, colleagues and new connections that have helped me and this brand grow.

From product development to brand activations to a new business model it has been quite the journey so far. Thrilled to be building this idea out and to be working for the largest brewer in the world in an entirely new light.

We’re off to the races with our launch city of Miami. Looking forward to what’s ahead in 2024!

Check us out www.drinkheyhei.com

Mar 20 · linkedin

Could not be more excited to see ABInBev recognized as one of the World’s Most Innovative Companies for 2022 by Fast Company. This is the first time ABInBev has appeared on this list, recognized as #1 in North America and #12 globally. Very grateful to work with a team that is always looking to push the bar

Matthew Johnson
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Location

New York City Metropolitan Area