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Matthew Jung
Global Brand President - Jack Wolfskin (Topgolf Callaway Brands)
Matthew Jung is the Global Brand President and CEO of Jack Wolfskin, a position he has held since January 2024.3 He is an experienced executive with a strong background in the sporting goods and outdoor apparel industry, particularly in the Asian market.
Jung has nearly 25 years of experience in executive roles in the Asia Pacific region.12 Prior to joining Jack Wolfskin, he worked for Converse in Asia from 2016, serving as Vice President/General Manager for Converse Asia for the last two and a half years of his tenure.2 During his time at Converse, Jung and his team doubled the brand's business in the region and achieved the number three Brand Love positioning behind market leaders adidas and Nike.2
Before his role at Converse, Jung spent six years as a Senior Brand Director at Nike Greater China and Marketing Director at Nike Taiwan.2 He has lived in Asia since 1997, including time in Hong Kong, Taipei, and Shanghai.2
Jung's educational background includes:
- A BA from Loyola University Chicago (1994-1997)
- Mandarin certification from Shanghai Jiao Tong University (1999-2000)3
In his role at Jack Wolfskin, Jung is responsible for implementing the company's strategic brand direction, developing its omnichannel strategy in China, and driving growth in one of the brand's most significant sales regions.12 His appointment reflects Jack Wolfskin's focus on expanding its presence in the Chinese outdoor market, which has been growing rapidly.2
Jung is known for his dynamic and results-oriented management style, and his leadership is expected to drive sales, brand awareness, and advance Jack Wolfskin's initiatives around outdoor advocacy, sustainability, and education.2
Highlights
To all the young professionals out there: this one’s for you . Find something - anything - to go try, get on a plane, and try it. I promise, the learnings you’ll gather - whichever way it goes - will be immeasurable.
REIMAGINING | The journey has begun. Welcome to our refreshed Wolfskin experience in Frankfurt, just in time for the European Championships. A destination reimagined to serve the complete lifestyle of hiking, led by a world class assortment of technical innovation on the ground floor. I love the new journey and accents, from the footwear window and relocated innovation screen as you walk into the space, and muted walls allowing the product to pop, to the easy-to-shop pants bars and sharp footwear experience clearly differentiating the range in playful new ways (both footwear and pants have experienced uplifts since the change). An incredibly diverse, multinational, multilingual team lead the personalized service. And behind the scenes, a passionate cross functional task force planned and completed this task in 10 weeks. We are in the foothills on this new journey, and if this kind of rapid progress is any indication of what’s possible, I know where we are going. ⬆️ 🐺 🐾 #Reimagine JACK WOLFSKIN (Stop in and see us: Neue Kräme 30, 60311 Frankfurt am Main, Germany)
