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Matthew Klar

Co-Founder at the greater

Matthew Klar is a co-founder of the greater, a consultancy that emphasizes social impact and aims to help brands achieve business results through positive societal contributions. He has over a decade of experience in leading strategy and planning teams, particularly in the fields of corporate, brand, and social impact engagements. Prior to founding the greater, Klar served as the Vice President of Strategy at MKTG Canada, where he was instrumental in delivering strategic planning services to various brands across Canada.12

Klar's educational background includes an MBA from Queen's University. He has been recognized with awards such as the 5 to Watch Awards, which honors leaders under 40 for their achievements in marketing and advertising.13 Additionally, he is actively involved in education as a part-time marketing instructor at George Brown College and serves as a mentor in the Future of Sport Lab, a tech accelerator focused on sports.12

At the greater, Klar advocates for a "Purpose+" culture, which integrates purpose with profit, ensuring that a significant portion of the agency's net profits (50%) is reinvested into community charities and initiatives. This model reflects his commitment to creating meaningful community impact from the outset of their operations.12

Highlights

Jul 22 · thegreater.ca
team - the greater strategy consulting
team - the greater strategy consulting
Dec 8 · newswire.ca
Former Agency Leaders Launch "The Greater" - a Consultancy With ...

Related Questions

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Matthew Klar
Matthew Klar, photo 1
Matthew Klar, photo 2
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Location

Greater Toronto Area, Canada