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Matt Lees
Co-Founder at SMILE and Edupack
Professional Background
Matthew Lees is a dynamic professional with a robust career in visual communication and creative direction. As a co-founder and Chief Creative Officer at Edupack, he has established himself as a leader in the educational technology sector, contributing significantly to the design and execution of innovative learning solutions. His role at Edupack showcases his commitment to enhancing educational experiences through technology, where he is instrumental in defining strategic direction and creative vision.
Prior to co-founding Edupack, Matthew served as the Creative Director at We Are Smile Ltd., where he played a pivotal role in shaping the brand's identity and ensuring high-quality creative deliverables. His tenure at We Are Smile has equipped him with the necessary skills to understand the nuances of brand management and creative consultancy, allowing him to drive projects that resonate with audiences.
Matthew has also exhibited his work as part of SMILE at the prestigious Plus International Design Festival, an opportunity that allowed him to showcase his creative prowess alongside other esteemed designers and to engage with a broader audience, enhancing his visibility in the competitive design landscape.
Education and Achievements
Matthew’s journey in the world of visual communication began with his studies at Birmingham City University, where he earned his Bachelor of Arts with Honors in Visual Communication. This robust educational background provided him with a solid foundation in design principles, enabling him to explore various dimensions of visual storytelling and communication strategies. Matthew's education has informed his approach to both creativity and strategic thinking in all his professional endeavors.
Matthew also completed his foundational education at Coleshill School, where his early interest in arts and communication was nurtured. His past experiences have played a critical role in shaping his vision as a leader in creative industries, emphasizing the importance of education in achieving professional goals and aspirations.
Notable Achievements
Throughout his career, Matthew has garnered recognition for his innovative contributions to the design and education sectors. His role as Co-Founder and CCO at Edupack has led to transformative changes in how educational materials are designed and delivered, effectively bridging the gap between technology and education. His visionary leadership continues to inspire teams and drive the mission of Edupack to provide engaging, user-friendly educational solutions.
As a Creative Director at We Are Smile Ltd., Matthew was responsible for spearheading design projects that not only met client expectations but also pushed the boundaries of creativity. His work has been acknowledged for its originality and impact, further solidifying his reputation within the creative community.
Exhibiting at the Plus International Design Festival was another milestone in Matthew's career, allowing him to connect with peers and influencers in the design industry. Such experiences have enriched his perspective and have been fundamental in fostering collaboration and innovation in his subsequent projects.
Education
- BA (HONS) in Visual Communication, Birmingham City University
- Attended Coleshill School
Career Highlights
- Co-Founder & Chief Creative Officer at Edupack
- Creative Director at We Are Smile Ltd.
- Exhibitor at Plus International Design Festival with SMILE
