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Matthew Littlefield

Crossix Accounts at Veeva Systems

Matthew Littlefield is a professional in the healthcare marketing and analytics industry, currently working at Veeva Systems in the role of North American Agency Partnerships for Crossix Analytics.2 He has extensive experience in the field, having previously held positions such as VP North American Agency Partnerships and Sr. Director Agency Partnerships and Business Development.2

Littlefield has been involved with Veeva's Crossix Analytics, which provides data-driven solutions for life sciences companies to improve their marketing effectiveness.3 His work likely involves leveraging Crossix's comprehensive data network and analytics tools to help pharmaceutical and healthcare companies better plan, activate, and evaluate their direct-to-consumer (DTC) and healthcare professional (HCP) marketing strategies.5

In his current role, Littlefield likely focuses on building and maintaining relationships with agencies in North America, helping them utilize Crossix's analytics capabilities to enhance their clients' marketing campaigns in the healthcare sector. His expertise probably includes areas such as patient data analysis, marketing measurement, and optimization of multichannel marketing efforts in the life sciences industry.34

Littlefield has also shared insights on social media platforms like LinkedIn, discussing innovations in TV audience data measurement for Crossix Analytics, which demonstrates his involvement in the company's product development and industry trends.1

Highlights

Jan 3 · veeva.com
Veeva Crossix Data Platform
Nov 21 · veeva.com
Veeva Crossix Patient and HCP Insights
Nov 14 · veeva.com
Veeva Crossix
Apr 13 · jobs.lever.co
Veeva Systems - Director - Crossix Analytics Services - Lever
Nov 19 · veeva.com
Improve Marketing Effectiveness with Veeva Crossix
Jun 28 · wolterskluwer.com
Matthew Littlefield | Wolters Kluwer
Nov 4 · businesswire.com
Veeva Completes Acquisition of Crossix - Business Wire
Veeva Multi-Tenant Cloud EQMS Launched for Life Sciences & IFS ...

Related Questions

What are Matthew Littlefield's main responsibilities at Veeva Systems?
How did Matthew Littlefield contribute to the acquisition of Crossix by Veeva?
What innovations has Matthew Littlefield introduced at Crossix Analytics?
How has Matthew Littlefield's career evolved in the life sciences industry?
What are the key achievements of Matthew Littlefield in his role at Veeva?
Matthew Littlefield
Matthew Littlefield, photo 1
Matthew Littlefield, photo 2
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Location

New York, New York, United States