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Matthew Pierce
Video - Podcasting - Teaching @TechSmith - Let's Connect!
Professional Background
Matthew Pierce is a highly skilled Instructional Designer, Manager, and Customer Advocate, known for his extensive experience in the software industry. His journey began with a solid educational foundation, which includes a Master of Science from Indiana University Bloomington and a Bachelor of Science in Sociology from Brigham Young University. Matthew has dedicated his career to harnessing the power of instructional design to enhance learning experiences, effectively advocating for customers’ needs, and leading innovative teams towards success. His professional path has been marked by significant roles at TechSmith Corporation, where he has contributed to various facets of instructional design and customer support.
Matthew’s extensive experience at TechSmith Corporation includes roles such as Learning and Video Ambassador, Customer Support Manager, Integrated Marketing Manager for Video, Social Media, and Public Relations, Technical Support Manager, Customer Engagement Manager, Software Training Manager, and Instructional Designer. Each of these positions has allowed him to hone his expertise in instructional design, scriptwriting, storyboarding, and screencasting. His ability to create insightful instructional videos and materials has proven invaluable in enhancing the effectiveness of instructional processes within the organization.
In addition to his work at TechSmith, Matthew has also contributed to the field of instructional design through various roles in other organizations. Prior to joining TechSmith, he worked as an Instructional Designer at XLC Services, where he collaborated on projects for Eli Lilly, as well as at WisdomTools, where he developed effective learning solutions. His time as an Associate Instructor in the Indiana University Computer Science Department further demonstrates his commitment to education and training, enabling him to share his knowledge with future professionals in the field.
Education and Achievements
Matthew Pierce's educational journey is a testament to his dedication to the field of instructional design. After completing his Bachelor of Science in Sociology from Brigham Young University, he pursued a Master of Science at Indiana University Bloomington. This regionally respected educational background laid the groundwork for his subsequent career in instructional design, emphasizing the importance of understanding human behavior and learning processes.
In addition to formal education, Matthew has cultivated considerable industry experience, building a robust portfolio of achievements within instructional design and customer support. His notable roles at TechSmith Corporation have contributed to his reputation as a thought leader in the field, where he effectively utilizes instructional design principles to create engaging content that meets the needs of diverse learners.
As a Learning and Video Ambassador at TechSmith, Matthew not only creates innovative instructional materials but also serves as a bridge between the company and its customers, advocating for their needs and concerns. His strong communication skills and a customer-centric approach have been pivotal in guiding the development of effective instructional strategies that increase engagement and knowledge retention.
Additionally, Matthew's past experience in social media and public relations as an Integrated Marketing Manager has provided him with a holistic view of how instructional content can be effectively disseminated to broader audiences, further amplifying its impact on learner engagement.
Notable Achievements
- Instructional Design Expertise: Matthew has excelled in producing high-quality instructional design materials, including instructional videos, tool guides, and e-learning programs that have significantly improved the effectiveness of team training initiatives.
- Leadership: Throughout his career, he has consistently demonstrated strong leadership skills, effectively managing diverse teams in various capacities to deliver successful instructional solutions while fostering a collaborative work environment.
- Customer Advocacy: As a staunch customer advocate, Matthew has developed strategies that prioritize customer feedback and needs, ensuring that learning products not only meet but exceed client expectations.
- Educational Contributions: Through his tenure as an Associate Instructor at Indiana University, he contributed to the academic success of students, helping to foster a new generation of professionals in the instructional design space.
- Innovative Learning Solutions: By embracing modern tools and techniques like screencasting and storyboarding, he has pioneered innovative approaches to instructional design that enhance engagement and accessibility for learners.
- Cross-Functional Collaboration: His ability to work across departments, including marketing, support, and technical teams, has been essential in creati
Highlights
Video doesn't have to be expensive.
Video doesn't have to be inexpensive.
There are a lot of ways you can make amazing videos with a phone and a little know-how. On the other side of that coin, sometimes, you'll want to invest budget because the outcome is important - or it won't be well received if it isn't high quality.
Especially for L&D, I advocate that you are more than capable of creating effective, impactful videos for learning.
I know a lot about video at this point - but I don't think you would want me to create an ad that will be on TV. I mean, I could make something. I would probably use tools better than my phone (unless you're providing me with a bunch of supplemental gear to make one of those Apple "made on iPhone" commercials.)
I think a key in my conversation on this week's episode is that there are a lot of things to consider. Sometimes, bringing in a specialist is super helpful. And sometimes, stick with doing it yourself. And it's not about ego or pride; it's about understanding your audience and their needs and delivering to them what will be best (and most efficient.)
And I get budgets are tight- sometimes you've got to get scrappy and do it. I love that, I love doing that - but it all comes with tradeoffs. Just make sure you're making the right ones for the right reasons: And go forth a record.
Carl Lechner IV and Tripp Green sat down with me on TechSmith's The Visual Lounge Podcast to discuss what they've learned about video production as agency owners and creatives. I appreciate them, and if you're looking for project support, check out their work at Millbrook Studio.
Below are links to the podcast and YouTube video. What's your biggest barrier to video creation—budget or something else?
#video #videocreation #learninganddevelopment #training #podcast #creative #budget
