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Matthew Seitz

Director of Performance, Retail @ Google | Kellogg MBA

Matthew Seitz is a seasoned professional with over 25 years of experience driving business growth through technology and data at renowned companies like Google, Abbott Laboratories, and McDonald's.

Currently leading Google's performance organization for US retail, Matthew's expertise lies in digital marketing, AI, omnichannel, data analytics, measurement, and retail strategies.

He holds an MBA from Northwestern University's Kellogg School of Management with a focus on Marketing, Finance, Organizations, Strategy, and Management, complemented by a BS in Systems Analysis from Miami University.

With a track record of pioneering solutions to complex business challenges, Matthew values excellence, partnership, and brings a contagious spirit of enthusiasm ('gusto') to his collaborations.

Apart from his professional achievements, Matthew prioritizes family time with his wife Nadia and kids, balancing a rigorous Ironman competition schedule alongside his responsibilities in Chicago.

Highlights

Apr 3 · linkedin

A great reminder that AI solutions can often still involve human intervention. While Amazon's "just walk out" format seemed amazing, it relied on more than 1,000 people in India to watching and label videos.

"The cashiers were simply moved off-site, and they watched you as you shopped."

"According to The Information, 700 out of 1,000 Just Walk Out sales required human reviewers as of 2022."

Mar 25 · linkedin

You don't need 3 reasons as a Marketer to invest in omnichannel strategies but I'll give them to you anyways:

  • Omnichannel shoppers spend 73% more on average than non-omnichannel shoppers.
  • 28% of omnichannel shoppers buy more than anticipated while in-store.
  • Omnichannel shoppers are more than 2x as likely to recommend a retailer to others.

Read all about it in our latest research with #Kantar. Thanks to the Kantar team for your partnership!

#Google #Kantar #omnichannel Allison Lee Pashmeena Hilal

Matthew Seitz
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Location

Greater Chicago Area