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Matthew Shore
Entertainment, Tech & Telco Lead at Snapchat
Matthew Shore is a Senior Account Executive at Snap Inc., where he has been employed since March 2024. He is based in Toronto, Ontario, Canada, and has accumulated over eight years of experience in social and digital marketing strategy, as well as creative production.1
Professional Experience
Current Role
- Senior Account Executive at Snap Inc. (March 2024 - Present)
- Focuses on leveraging creativity and innovation alongside data insights to address real-world marketing challenges.
Previous Positions at Snap Inc.
- Account Executive (July 2022 - March 2024)
- Senior Creative Strategist (February 2020 - July 2022)
- Creative Strategist (April 2018 - February 2020)
- Creative Coordinator (April 2017 - April 2018)
Earlier Career
Before joining Snap Inc., Shore worked as a Multimedia Producer at Guardian News & Media from February 2015 to February 2017, where he played a key role in rebranding their digital podcast and significantly increasing its subscriber base. He also has experience as a Freelance Multimedia Producer and Project Manager, working with notable clients like Adobe and Microsoft.1
Education
Matthew Shore holds a Bachelor of Arts in Media Production from Ryerson University, which has equipped him with the foundational skills necessary for his roles in media and marketing.1
Overall, Matthew Shore's career reflects a strong blend of creativity and strategic thinking, making him a valuable asset in the tech and entertainment sectors at Snap Inc.
Highlights
TONS of momentum on the Snap train!! Key takeaways from yesterday's earnings report:
👻 The Snap community continues to rapidly grow, with 422M DAUs, a 10% YoY increase. Our DAILY audience is now over 2/3 of the sizes of X's MONTHLY audience!
🚀 Revenue surged by 21% YoY, due to our innovative ad solutions and much improved performance metrics, with accelerated advertiser investment in lower-funnel.
🔦 Spotlight content consumption soared by over 125% YoY, indicating deeper UGC/Creator engagement within our platform.
➕ Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1.
Absolutely love to see such an iconic video game franchise turned series brought to life through such a fun and interactive AR creative on Snapchat!!
Big congrats Prime Video & Amazon Studios Canada team Raffaele Ricchio Lauren Zelikovitz Megan Ryan Andrews Felipe Lasso Samantha Morris Marilou Joron Soumita Banerjee Natalia Ortiz Julia Lanc Henna Dhawan
