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Matthew Umbro

VP, Advertising at Closed Loop, Inc and Founder of PPCChat

Matthew Umbro is the Vice President of Advertising at Closed Loop, Inc. He is recognized as a strategic thought leader in the fields of search marketing and digital marketing. With a career spanning over 15 years in the pay-per-click (PPC) industry, Umbro has worked with various clients to enhance their return on investment (ROI) and lead generation efforts.124

In addition to his role at Closed Loop, he is known for founding the #PPCChat community, which serves as a platform for professionals to discuss and share insights about PPC strategies and tactics. Umbro has been actively involved in educating others through webinars and articles, showcasing his commitment to advancing knowledge in digital marketing.234

Highlights

Aug 8 · linkedin

Did you hear a federal judge ruled that Google violated antitrust rules to maintain a monopoly? This ruling hits close to home since it directly impacts the paid search industry (and has ramifications for the entire digital marketing ecosystem). My latest post for Practical Ecommerce reviews the case and why Google is being penalized. The link is in the comments. Please leave your thoughts! #ppcchat #googleads #paidsearch

Jul 11 · linkedin

In this month's Practical Ecommerce post, I share three Google Ads updates that will impact all advertisers to varying degrees. The most noticeable change is the new interface, but advertisers need to be aware of query-matching updates and revised payment options. The link is in the comments. Please leave your thoughts! #ppcchat #ppc #googleads

Related Questions

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Matthew Umbro
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Location

Newburyport, Massachusetts, United States