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Matthew Waldron
Trade Commissioner at Canadian Consulate General
Matthew Waldron is a seasoned Product and Brand Development professional with a strong educational background including an International MBA from the University of South Carolina and undergraduate degrees in Business from Culver-Stockton College.
Throughout his career, Matt has held various key roles in companies like Wal-Mart, GameStop Inc., Colgate-Palmolive, Pelican, and Logitech, gaining extensive experience in product management and retail operations.
With a passion for international business, Matt has worked in regions across Latin America, Asia, and Europe, honing his skills and developing a deep understanding of different markets.
In his recent roles, he has served as a Vice Consul for Trade & Investment in both the UKTI and the Trade Commissioner Service, focusing on sectors such as Technology, Financial Services, Creative/Media, Fintech, and Venture Capital.
Matt has specialized knowledge in the international Craft Beer & Spirits industry, including its various distribution channels.
Currently based in Miami, Matt is multilingual, speaking fluent Spanish and basic French, and represents the Canadian Trade Commissioner Service in Florida, Puerto Rico, and the Caribbean regions.
His diverse background, language proficiency, and in-depth knowledge of international markets make him a valuable asset in the fields of product development, brand management, and international business.
Highlights
SHOPIFY! More than just a shopping cart, and we have the experts to show you how to transform it from THAT to a COMEPLETE TOOL for developing your export websites and driving international sales! Come hear from Shopify Inc's own Colleen Oates, Symphony Partners founder Ivailo Ivanov as well as myself and web commerce guru Susanna Hardy!
Key Foci:
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The global ecommerce environment - Best practice, optimally optimized sales-centric localized business development websites
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Keys to crafting a winning ecommerce strategy with Shopify, expanding your digital reach, understanding the top technology and tools, as well as case studies and success stories
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Case studies - how companies are using digital tools to sell online today. Best practices, take-aways and live Q&A
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