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Matthew Whaley

Enjoying adventures: Ex CSO @ Freestar & Ex Board Member @ Prebid

CSO @ Freestar

Highlights

Jul 1 · linkedin

🚀Hopping off the Freestar Rocket Ship🚀

That time has come and I have hopped off the Freestar Rocket Ship. It's been an amazing 2.5 years after the acquisition of Triple13 by Freestar, but time has come for a new adventure.

Freestar has gone from strength to strength and it has been amazing to be part of such an incredible team of people. I must give a massive shout out to David Freedman and Kurt Donnell for making me feel so at home at Freestar and being a pleasure to work alongside.

When we agreed to sell Triple13 to Freestar I had no idea how I could work within someone else's company, but with hand on heart I must say that both David and Kurt made that very easy. Thanks to everyone at Freestar who made me and the Triple13 team feel so welcome.

Business owners: If Freestar comes knocking at your door to acquire your business, grab it with two hands and enjoy the amazing ride. I did, for sure.

So what's next for me... the truth is I don't know. What I do know is I'm going to be cycling, running, canoeing, skateboarding, travelling and spending some time with the family before I jump into something else.

I will be keeping involved with Prebid.org where possible, as I truly believe in what they are doing and I'm also super excited to see what Prebid Connect can become.

Right... I'm off to drink a Mimosa for breakfast and then find myself an adventure for the day. #SelfUnemployed.

May 3 · linkedin

🚀 Prebid Connect 🚀

"A privacy centric, secure standard for passing identity, addressability measurement and attribution signals from Publisher to Advertiser."

It was so good to talk through the vision of Prebid Connect at the Prebid.org Ascent Summit in London this week. What a game changer this will be for the industry, and I'm truly excited to be involved.

There is obviously a long way to go until there is even a POC, but assuming the industry comes together to build the right product for the job this will be amazing.

It was great chatting with Garrett McGrath of Magnite, Michael Racic of Prebid.org, and Matthew Griffiths of Audigent after the big announcement on Prebid Connect's future.

Prebid and Freestar will hold a special event at Cannes Lions International Festival of Creativity on June 18th. This event is a no-brainer if you want to learn more about Prebid Connect.

Register your interest : https://lnkd.in/eebSuGZm

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Matthew Whaley
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Experience

CSO at Freestar

Education

Web Development Immersive, General Assembly
Backwell School

Location

Ripley, Surrey, United Kingdom