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Matthias Bettag

Senior Data Strategist at ODOSCOPE

Matthias Bettag is a seasoned expert in digital analytics and currently serves as the Senior Data Strategist at ODOSCOPE, a role he has held since May 2019. Based in Berlin, Germany, ODOSCOPE specializes in situationalization solutions for e-commerce and online businesses, offering personalized customer experiences tailored to users' specific contexts.13

Professional Background

  • Digital Analytics Expertise: Matthias has extensive experience in digital analytics, focusing on online marketing, data strategy, and business performance measurement. His career spans roles such as VP Digital Analytics at Semphonic, Director of Global Analytics at The Stem, and Managing Partner at Digital Motion DM.23
  • Leadership Roles: He co-founded and chaired the Digital Analytics Hub (DA Hub), an international series of peer-to-peer knowledge exchange events for analytics professionals, from 2014 to 2020.13
  • Educational Contributions: Matthias was a tutor for the University of British Columbia's "Award of Achievement in Digital Analytics" program from 2013 to 2018 and served as Germany's Country Manager for the Digital Analytics Association (DAA) from 2010 to 2018.3

Career Highlights

  • Matthias transitioned into analytics after starting his career as a nurse and later studying media computer sciences in Berlin. His journey into analytics began during his tenure as a webmaster for a pharmaceutical company, where he leveraged data to optimize user experience and SEO.2
  • He has been a prominent speaker and thought leader at various analytics conferences and events, advocating for data ethics, privacy-compliant analytics practices, and the integration of analytics into organizational culture.12

Education

Matthias studied media computer sciences at the Berlin University of Applied Sciences. His technical background complements his strategic approach to digital analytics.23

Related Questions

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Matthias Bettag
Matthias Bettag, photo 1
Matthias Bettag, photo 2
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Location

Berlin, Berlin, Germany