Sign In

Matthias Haurand

- Global Media Director - Brand Building - Global and Local Media Management - Agency and Partnership Management - Digital - Data & Ad Tech Stack - Communication - Essity - FMCG -

Professional Background

Matthias Haurand is a seasoned professional in the media and digital marketing landscape, with over 15 years of specialized experience in both agency and client-side roles. Currently serving as the Global Media Director at Essity, Matthias has emerged as a leader in developing and executing strategies that drive effective media experiences and innovative marketing solutions. His remarkable track record demonstrates a deep understanding of media, strategy, buying, and transparency, combined with a strong financial acumen that is essential in today's competitive environment.

Throughout his career, Matthias has successfully managed media planning and buying across diverse industry sectors, including fast-moving consumer goods (FMCG), retail, insurance, and financial services. He has a rich background that showcases his capabilities in navigating the complexities of on- and offline media, delivering results that align with organizational goals. Demonstrating a commercial focus, Matthias excels in stakeholder management and is recognized for cultivating partnerships that enhance brand visibility and market engagement.

Education and Achievements

Matthias began his academic journey at the prestigious IHK in München, where he acquired foundational knowledge that would bolster his career in marketing and media. His education laid the groundwork for his expertise in strategy, content, partnership development, and team management. Over the years, Matthias has accrued extensive industry experience, almost entirely shaped by his tenure at leading organizations, where he advanced through various roles, demonstrating adaptability and technical proficiency in media optimization and marketing consultancy.

As the former Global Media and Marketing Services Manager at Essity, he was instrumental in aligning global marketing strategies with local execution, ensuring seamless communication and effective dissemination of brand messages. Prior to this role, Matthias served as Campaign Manager and Media Manager at ADAC, where he managed high-impact media campaigns that significantly improved organizational performance and consumer engagement. His commitment to delivering value has earned him a strong reputation among peers and clients, positioning him as a go-to expert in media strategy and digital marketing.

Career Pathway

Matthias's career trajectory reflects his commitment to personal and professional growth. His journey in the marketing world started at redblue Marketing GmbH, where he held various roles including Media Planner and Leitung Media Optimierung und Media Beratung for both national and international projects. In these roles, Matthias honed his skills in media optimization, leveraging data-driven insights to craft compelling marketing strategies that resonate with the target audience.

His role as Marketing Manager at Care-Line Verlag und Projektagentur GmbH further solidified his understanding of brand management and customer-centric strategies. With each position, he demonstrated an ability to adapt to emerging trends and challenges in the media landscape, positioning himself as a proactive leader who is unafraid to drive innovation.

Notable Achievements

Matthias Haurand has been recognized for his ability to blend creativity with analytical prowess, allowing him to design and execute media strategies that not only capture attention but also drive conversion. His expertise spans across paid, owned, and earned media, enabling businesses to achieve a holistic marketing approach that maximizes reach and engagement.

Within the context of his current and previous roles, he has successfully managed multi-million dollar budgets, negotiated media contracts that resulted in significant cost savings, and implemented reporting frameworks that provide insights into campaign performance and ROI. His dedication to transparency and efficiency in media buying has transformed how organizations leverage media investments.

Matthias’s forward-thinking and growth-oriented mindset is evident in his approach to stakeholder management. He fosters strong relationships with internal teams and external partners, ensuring that all efforts are aligned and focused on achieving collective goals. This collaborative spirit, combined with his extensive knowledge of the industry, makes him an invaluable asset to any organization.

Expertise Areas

  • Media Strategy and Planning

  • Digital Marketing Innovation

  • Stakeholder Management

  • Media Buying and Transparency

  • Content Marketing

  • Team Leadership

Achievements

  • Developing multi-channel media strategies for leading global brands

  • Successfully managing large marketing budgets with a focus on ROI

  • Leading high-impact marketing campaigns across various sectors

  • Achieving transparency and efficiency in media processes

Related Questions

How did Matthias Haurand develop his expertise in media strategy and digital marketing?
What innovative approaches has Matthias Haurand implemented in his role as Global Media Director at Essity?
In what ways has Matthias Haurand contributed to the success of multi-channel media campaigns across different industry sectors?
What insights can Matthias Haurand provide on the trends shaping the future of digital marketing and media buying?
How does Matthias Haurand manage stakeholder relationships to ensure successful media campaigns?
Matthias Haurand
Add to my network

Location

Ismaning, Bavaria, Germany