Sign In

Matthias Henrici

Manager and Senior Consultant at Safari Consulting

Professional Background

Matthias Henrici is a seasoned expert in the realms of ecommerce and interactive marketing, boasting over 30 years of extensive experience. His career spans a broad spectrum of industries and includes pivotal roles with some of the most recognized brands across the globe, such as PAYBACK, KIA Motors Europe, Motorola, Hewlett-Packard, Otto-Group, and many more. Matthias's proficiency extends to various areas including neuromarketing, marketing communications, brand advertising, and usability engineering. His strategic insight and tactical execution make him a valuable asset in driving business innovation and optimization.

Throughout his career, Matthias has been at the forefront of digital business strategies, consistently looking for interdisciplinary approaches that integrate planning, execution, and ongoing investment optimization. He is passionate about creating impactful results that resonate through various digital business models. His previous positions include significant roles such as Manager at Safari Consulting and a Senior Consultant at konversionsKRAFT, where he showcased his ability to enhance user experience and maximize conversion rates for leading companies.

In addition to his consultancy roles, Matthias has an impressive academic career, dedicating the last 15 years to lecturing on usability, multimedia design, and project management at various renowned universities in Germany. His commitment to educating the next generation of marketers speaks volumes about his expertise and passion for the field.

Education and Achievements

Matthias Henrici studied Communication and Design at the University of Applied Sciences Bielefeld, achieving a Diplom-Designer (Dipl.-Des.). This robust educational foundation has equipped him with the skills necessary to navigate the ever-evolving landscape of digital marketing and design. His academic background not only underpins his professional endeavors but also enhances his teaching methodology, enabling him to impart valuable knowledge to students and aspiring marketers.

His notable contributions and achievements throughout his career are underscored by his work with high-profile clients such as Amazon, Deutsche Telekom, and Springer Verlag, among others. Matthias has been instrumental in shaping marketing strategies that not only engage consumers but also foster long-term relationships between brands and their audiences.

Matthias's career is marked by a commitment to continuous learning and adaptation, essential qualities for success in the fast-paced digital economy. He believes in harnessing the power of digital transformation to redefine business-consumer interactions, showing his forward-thinking approach towards marketing and technology.

Achievements

  1. Digital Marketing Innovation: Matthias has successfully led various digital marketing campaigns, implementing cutting-edge strategies that align with industry standards and enhance consumer interactions.
  2. Academic Contributions: As a lecturer, Matthias has influenced countless students in Germany, sharing his extensive knowledge in usability and multimedia design.
  3. Collaborative Strategy Development: He thrives in collaborative environments, effectively facilitating brainstorming sessions that lead to successful marketing initiatives and business strategies.
  4. Experience with Renowned Brands: His impressive portfolio includes collaborations with globally recognized brands that speak to his credibility and expertise in the field.

Related Questions

How did Matthias Henrici leverage his extensive experience to optimize ecommerce strategies for top brands?
In what ways has Matthias's education in Communication and Design influenced his approach to interactive marketing?
What innovative tactics has Matthias Henrici implemented in the field of usability engineering to enhance customer experiences?
How does Matthias Henrici envision the future of digital transformation affecting business-consumer relationships?
What key insights does Matthias Henrici impart to his students in the realms of multimedia design and project management?
Matthias Henrici
Add to my network

Location

Frankfurt Rhine-Main Metropolitan Area