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Matthias Turner
Direct Response Copywriter Specialising in Email List Management | Transforming Health & Wellness Brands with AI-Driven Campaigns | Proven Track Record in Boosting Sales & LTV From Your EXISTING Email list.
Matthias Turner is a successful entrepreneur and co-owner of The Chief Life, a health and wellness company based in Australia. With a passion for fitness and nutrition, Matthias has built a career around helping people achieve their health goals. He has years of experience as a coach, trainer, and nutrition expert, and through The Chief Life, he offers a range of personalized health services to clients around the world.
As a co-owner of The Chief Life, Matthias is responsible for overseeing the company's operations, including its online coaching programs, educational content, and product offerings. He works closely with his business partner to develop new strategies for growth and to ensure that the company's offerings are always up-to-date and aligned with the latest health trends and research.
In addition to running The Chief Life, Matthias is an accomplished athlete in his own right, with experience in a range of disciplines, from competitive CrossFit to Olympic weightlifting. He is passionate about helping others achieve their fitness goals and believes that everyone has the potential to live a happy and healthy life.
Highlights
I've been working one-on-one with a student from inside one of the copywriting courses I coach for.
He's a good writer but has been struggling to land clients.
So, I helped him to take a really targeted and somewhat unique approach to cold email outreach.
From the 35 brands he reached out to, he had 7 replies from separate business owners interested in learning more about what he could offer.
And he's now working with 2 of the 7 brands he had conversations with.
We didn't do anything too sophisticated either...
However, what we did was different from every other cold outreach that's hitting inboxes at the moment.
Hence why he got a 20% reply rate (Which is REALLY good for cold email outreach).
I'm not saying you have to go left when everyone is going right...
BUT to manipulate your "luck" with standing out online, it's better to be different than it is to be the same as everyone else.
I presented at Ryan Drake’s mastermind Last Week.
My talk was about 10x entrepreneurial moves using email and ai.
After 10 years in business, building 2 of my own 6-figure offers - plus working on multiple 6, 7, 8, and 9-figure businesses, you forget how much you have to offer.
Safe to say the presentation blew some minds and allowed them to think way bigger about their content delivery.
The participants now better and deeper understanding of their audiences…
Plus, they all have an AI framework to create not only emails but posts, reels, video scripts, and all online content for months.
Thanks for having me, Ryan!
Looking forward to seeing the magic the box owners in the room can create in the coming weeks!
