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Matthias Reinholz

Highlights

Aug 1 · twitter

This is a concerning trend in many experiments with AI implementation: Replacing human interaction with AI-generated content.

Looks cool initially but is a downgrade to every brand‘s authenticity and stickiness.

These things will lead to a drop in brand attach rates.

Investing in AI is crucial for everyone in e-commerce. The ones who additionally invest in exceptional human customer service and human-led touchpoints will outperform the market soon.

Jul 31 · twitter

Keep your eyes on your Google Shopping ads 👀️

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Matthias Reinholz
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