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Mattias Åkerberg
Copywriter - UX Writer - Educator 🇸🇪
Professional Background
Mattias Åkerberg is a seasoned copywriter, UX writer, and educator, recognized for his passion and expertise in transforming how companies communicate with their audiences. Starting his journey in 2006, he founded Please copy me, a successful consultancy that facilitates effective writing and communication strategies for tech companies and aspiring writers alike. Leveraging his rich experience, Mattias has been instrumental in helping notable brands like Storytel, Confetti.events, Lekmer, Apohem, and Kavat enhance their customer engagement through compelling narratives and strategic content.
Mattias has carved out a niche for himself as a "company of one," allowing him the agility to work closely with clients and provide personalized services that meet their unique needs. His approach focuses on understanding the intricacies of user experiences, ensuring that every client walks away with content that resonates well with their audience. Mattias is driven by a purpose: to inspire curious individuals and tech companies by turning casual visitors into loyal customers through the art of effective writing.
Education and Achievements
Mattias Åkerberg holds a solid educational foundation that significantly contributes to his professional prowess. He began by studying as an Art Director and Copywriter at Yrgo, where he cultivated the foundational skills necessary for compelling content creation. Mattias has also furthered his education with specialized studies in Microcopy and UX Writing at UX Writing Hub and fundamentals at UX Writers Collective. This extensive training allows him to integrate a combination of creativity and user-focused writing techniques into his work.
In his quest to uplift and educate others in the field, Mattias designed a 10-week educational program called "UX Writing in Swedish." This program represents his commitment to nurturing the next generation of writers by offering practical tasks, feedback sessions, and rich discussions that enrich participants' understanding of the nuances of UX writing. Through workshops and speeches, he shares his insights on copywriting, SEO, sales, and various strategies to enhance conversational optimization.
Notable Achievements
Over the years, Mattias Åkerberg has achieved several notable milestones in his career that highlight his dedication and expertise in copywriting and UX writing. Through collaborations with prominent companies, he has played a pivotal role in elevating brand voices, crafting messages that stick, and ultimately contributing to revenue growth for his clients.
His creativity is not restricted to consultancy alone; Mattias has a talent for authorship and has written for various publications, including "Ett hum om vin" and "Sälj det med ord," showcasing his versatility and knowledge across diverse subjects. His work consists of engaging texts that inspire action, making him a go-to expert in the field of copy and UX writing.
In addition to consulting and writing, Mattias is an active speaker and educator, graciously sharing his expertise at various digital talks and lectures designed for both emerging and seasoned professionals. His efforts have not gone unnoticed, as he has garnered a reputation as a leading voice in the Swedish UX writing community.
Through Please copy me, Mattias Åkerberg continues to establish a profound impact on the tech industry and the realms of writing and education. With a client-first approach and a dedication to expanding knowledge, he remains a beloved figure among clients and aspiring writers.
If you'd like to explore his services or enroll in his educational offerings, feel free to reach out via email at [email protected] or visit his website at www.pleasecopyme.se.
