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Mattie Ellis
Jane of All Trades / Business Development Consultant
Professional Background
Mattie Ellis is a seasoned expert in business development, with a wealth of experience that positions her as a leading figure for emerging brands seeking sustainable growth and authentic engagement. With a career spanning various key sectors, including operations, branding, and community management, Mattie's comprehensive skill set makes her a versatile asset for any organization. Most notably, she founded and currently directs Mattie Ellis Consulting, where she utilizes her expertise to help brands navigate the complexities of connectivity in today’s ever-changing market landscape.
Prior to establishing her consulting practice, Mattie held several prominent roles that showcased her ability to foster business growth through strategic partnerships and community engagement. As the Community Partnerships & Business Development lead at The Conversationalist, she was instrumental in developing key relationships that amplified the brand’s reach and influence. Her tenure at FLY BY JING involved Retail Development & Partnerships, where she adeptly bridged the gap between innovative products and target consumers, solidifying her reputation as a go-getter in the industry.
Mattie’s background is deeply rooted in brand operations and business development, with significant experience garnered from her time at Pop Up Grocer. Here, she honed her skills in creating operational efficiencies while ensuring brand integrity and customer satisfaction. Furthermore, her earlier roles as an Executive Consultant and Senior Research Analyst at GQR Global Markets and JUMP Investors respectively, allowed her to develop a robust analytical mindset and a keen understanding of market trends.
Her dynamic career reflects her passion for connecting people and brands, demonstrating her ability to adapt and thrive in diverse environments. With ongoing commitments to cultivating community and fostering partnerships, Mattie Ellis continues to pave the way for innovative business practices and authentic brand messaging.
Education and Achievements
Mattie Ellis possesses a solid academic foundation, having earned two Bachelor of Arts degrees that underscore her commitment to communication, sales, and marketing. She studied Communications, Sales & Marketing at the renowned University of Michigan, a program known for its rigorous curriculum that equips students with the skills needed to excel in marketing and communications roles.
Additionally, Mattie further expanded her expertise at UNSW, where she completed her second Bachelor of Arts degree in Communication and Media Studies. This educational journey not only enhanced her understanding of communication strategies but also honed her capability to effectively engage with diverse audiences and stakeholders.
Her early education at Ridge High School in Basking Ridge, NJ, laid the groundwork for her lifelong pursuit of excellence and leadership. It was here that her interests in communication and community engagement first flourished, guiding her toward a career focused on impactful and transformative business solutions.
Achievements
Throughout her career, Mattie Ellis has achieved numerous milestones that exemplify her dedication to business development and community building. As the founder and director of her own consulting firm, she has successfully advised various emerging brands, helping them to refine their strategies and enhance their market presence through sustainable initiatives.
Mattie’s role at The Conversationalist highlighted her ability to form strategic partnerships that are not only mutually beneficial but also focused on authentic engagement with communities. Her innovative approach has led to significant growth for the organizations she has collaborated with, reinforcing her position as a recognized leader in her field.
Her tenure at FLY BY JING and Pop Up Grocer showcased her adeptness in retail partnerships and operational execution, contributing to increased brand visibility and customer loyalty. Through these experiences, Mattie has developed a nuanced understanding of the intersection between consumer behavior and brand strategy, allowing her to drive impactful marketing initiatives.
In addition, her analytical contributions while working at GQR Global Markets and JUMP Investors have provided her with valuable insights into market trends and business strategies, further enhancing her capabilities in business development and marketing.
In every role, Mattie Ellis has harnessed her expertise to advocate for sustainable business practices and foster genuine connections among brands and consumers. Her ongoing commitment to innovation and community engagement shapes not only her professional landscape but also the businesses and communities she serves.
Highlights
I'm very excited to share that today is my first day at MeliBio 🎉, the trailblazing company creating bee-less honey!
As their 2nd full-time hire, I will be managing the business' market entry and expansion, which will begin with a concerted effort toward strategic partnerships. Focusing on foodservice and CPG partners to start, our goal is to introduce MeliBio to consumers through existing, and reputable, market players.
Led by Darko Mandich and Aaron M. Schaller, MeliBio has developed a vegan honey that looks, tastes, and behaves just like the bee-made superfood 🍯, without imposing harm on native pollinators. The first-of-its-kind product delivers a remarkable solution to issues created by commercial honey production—a solution that benefits bees, humans, and the planet at large.
I look forward to sharing more updates about the company's growth, and am happy to chat with those interested in exploring a partnership. Let the 🐝 puns beegin!
A bittersweet update to share: after 3 extraordinary years, Friday was my last day working at Pop Up Grocer.
I first met Emily Schildt at the debut Pop Up Grocer activation in 2019. I had recently quit a job where I felt out of place, uninspired, and burnt out. I made plans to go back to school in pursuit of an MBA, and started to consult (and nanny) in the meantime. As I began consulting—learning the ropes from E, studying my fellow coffee shop freelancers ☕️, and networking with new mentors—I soon realized that I had already started my own version of an MBA (an NYC MBA, if you will).
I positioned myself as a generalist who was quick to learn, passionate about food and health, and eager to grow as an entrepreneur. On my first day working with Pop Up Grocer, Emily had already set my email signature to read "Jane of All Trades."
Fast forward ⏩ almost 3 years, and I've now had the privilege of working directly with 1,000+ of the newest, most innovative and exciting CPG startups on the market. Our team developed 7 (soon to be 8) pop ups around the US, 4 of which took place amidst a pandemic. We've seen and supported our brand partners' growth from self-funded startups to household names, and have built each showcase to be inclusive of over 25% underrepresented founders. To all of the amazing folks I've had the privilege of working with through PUG: thank you for your partnerships and inspiration ✨.
I feel tremendously grateful to have been a part of the business' journey to date, and am confident that my time with PUG will remain a fundamental part of my career moving forward. Thank you, Emily, for trusting me with your vision and recognizing my potential. Rob and Maggie (+ all extended PUG family), I will miss working with you, dearly. ❤️❤️❤️
After some very brief time off, I'll be back shortly to share where I'm headed next!
