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Maureen Aladin
Founder at TWEVE18 Media
Professional Background
Maureen Aladin is a distinguished Creative Director and Executive Producer at TWELVE18 Media, Inc., a dynamic production company operating from both New York City and Los Angeles. TWELVE18 Media specializes in comprehensive production services, adept at creating compelling broadcast, digital, and exclusive branded content tailored for various platforms, including social media consultation. With a passion for storytelling, Maureen has channeled her creative vision into producing content that resonates with audiences across demographics. Her career trajectory reflects her multifaceted expertise in the arts and media industry, establishing her as a significant figure in the field.
Maureen commenced her journey in the industry as a writer, crafting an engaging television segment for a Spike Lee special that aired on BET. This foundational role allowed her to hone her skills in narrative development and content creation. Building upon her writing expertise, she transitioned to producing, where she developed the popular online music series "MSpot." This innovative show, reminiscent of AOL Sessions, gained traction and expanded beyond the digital sphere to a bi-monthly live showcase at New York’s Bowery Poetry Club, providing a platform for emerging talent.
Her dedication to the craft of storytelling did not go unnoticed; Maureen earned significant recognition during CNN’s iReport Film Festival for her impactful commercial exploring the 2008 presidential election, showcasing her ability to blend media with social relevance. As the Creative Director and Producer for the highly successful youth sports show "Generation Nexxt" on CBS4/Fox Sun Sports, Maureen contributed to its Nielsen ratings success and was awarded a prestigious Telly Award for her excellence in production.
In addition to her work on youth sports programming, she also served as a producer and writer for the "Inside the Orange Bowl YFA" program broadcasted on Fox (Sun Sports), further demonstrating her versatility and capacity to engage audiences through sports content. Her creativity shined in various projects, including the production and editing of annual corporate videos for the Council of Urban Professionals, where she collaborated with notable figures such as Misty Copeland and Dick Parsons, highlighting her ability to work alongside industry leaders.
In the wake of the tragic earthquake that struck Haiti, Maureen channeled her talent into producing the inspiring music video "Better," featuring Grammy-winning artists Wyclef and Melky Jean. Her leadership in securing visibility for this project on VEVO led it to amass an impressive 1.4 million views, exemplifying her skill in leveraging digital platforms for impactful storytelling. Maureen also captured the digital audience’s attention as one of the original hosts for Buzz60.com, where she produced and edited engaging entertainment and topical news stories that generated high viewership for the start-up.
She is also credited with creating the digital show "Celebrity Sound Off," a unique concept that presents “Twitter rants in video” format, showcasing her innovative approach to content creation. Additionally, as the Executive Producer of the online reality cooking show "Comida Caliente," Maureen successfully raised over $10K through Kickstarter, leading to the show being picked up by Abrams Artists Agency, indicating her capability in connecting with audiences and securing funding for creative projects.
Education and Achievements
Maureen Aladin's educational background is rooted in a blend of social sciences and technological proficiency. She earned her Bachelor’s Degree in Political Science from the State University of New York at Stony Brook, where she developed critical analytical skills that have undoubtedly influenced her work in media and content creation. Recognizing the importance of technology in the modern world, she pursued a Master’s Degree in Computer Science at the New York Institute of Technology, equipping her with the technical expertise to navigate today’s digital landscape effectively.
Her achievements in the industry are numerous and noteworthy. Maureen's work has directly contributed to projects that not only entertain but also provoke thought and engage audiences in meaningful conversations. Her insight into social media dynamics and her creative instincts positioned her as the former Social Media Business Strategist at The Merge Summit, further enhancing her strategic approach to content.
As a former Digital News Host at Zazoom, she cultivated a personal brand that resonated with viewers, showcasing her proficiency in delivering news in an engaging, accessible format.
Achievements
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Recognition in Media: Maureen's significant contributions to the media industry have earned her accolades, including recognition at the CNN iReport Film Festival for her poignant commercial on the 2008 presidential election.
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Telly Award: As Creative Director and Producer for 'Generation Nexxt', she received a Telly Award, recognizing her excellence in television production targeted at youth sports.
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Successful Productions: Her projects, such as the music video "Better" and "MSpot," not only received positive reviews but also reached large audiences, including over 1.4 million views on VEVO.
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Strategic Entrepreneurship: By raising over $10K for "Comida Caliente" through Kickstarter, Maureen demonstrated her entrepreneurship and crowd-funding expertise in the creative industry.
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Diverse Portfolio: Throughout her career, she has developed a diverse portfolio, ranging from youth sports to political commentary to entertainment, showcasing her versatility and creativity.
Overall, Maureen Aladin's career embodies a rich tapestry woven with creativity, technical proficiency, and a keen understanding of audience engagement. Her relentless pursuit of excellence in the media landscape continues to inspire many, and her contributions have made a significant impact on the industry. As she leads TWELVE18 Media into the future, Maureen Aladin remains an influential figure in the world of production and digital content creation.
