Sign In

Maureen Murphy

Head of Segment Marketing for Large and Midsize Commercial Accounts, National Insurance at Liberty Mutual Insurance

Maureen Murphy is a results-driven and savvy e-commerce and marketing professional with over 20 years of multi-industry online marketing experience.

She has a proven track record of growing businesses and excels in campaign and website analysis, designing testing strategies to maximize ROI.

Maureen is skilled in negotiating contracts, managing service providers, and increasing conversion rates and CTR through continuous improvement and innovative segmentation.

She possesses natural team leadership ability, superb communication skills, and a solid understanding of e-commerce operations, consistently exceeding expectations.

Maureen holds a Master's degree in Integrated Marketing from New York University and a Bachelor's degree in Political Science from the College of the Holy Cross.

Her specialties include Online/Digital Marketing Campaign Strategies and Execution, Acquisition and Retention Strategies, Branding, Social Marketing, Mobile Marketing, SEM, SEO, Display Advertising, Shopping Portals, Affiliate Marketing, Direct E-Mail Campaigns, Analysis, Testing, Segmentation, Creative Development, Video Creation, Promotions Planning, E-Commerce Operations, Process Development & Reengineering, and ROI maximization.

Highlights

Local Climate Change Group To Protest Bank in Wellesley – Framingham SOURCE - framinghamsource.com
Every single Jennifer Aniston movie, ranked by critics - Business Insider Australia
Maureen Murphy
Add to my network

Location

Boston, Massachusetts