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Maurice Riley
Chief Data Officer (ANZ) at Digitas Australia
Maurice Riley is a dynamic digital strategist with a rich and varied background in storytelling through multiple mediums. His career has been marked by a passion for connecting people through the art of narrative, an interest that first ignited during his early musical endeavors. Maurice believes that stories have the power to build bridges between people and foster a sense of community, which has inspired his professional journey. His extensive experience has garnered him the opportunity to work with some of the world's leading brands, such as BMW, Campbell Arnott's, W Hotels, Samsung, Virgin Australia, MTV, and Procter & Gamble. In his role, he has adeptly crafted brand narratives that resonate with consumers and enhance brand visibility across diverse platforms.
In his current position as Head of Strategy and Analytics at Digitas Australia, a renowned agency under the Publicis Group, Maurice is at the forefront of leveraging data and creativity to elevate brand stories. His mantra revolves around making loved brands famous and famous brands iconic by tapping into the power of data-driven insights. Through a strategic lens, he continuously seeks innovative ways to integrate technology and storytelling to create engaging consumer experiences that leave a lasting impact.
Before taking on his current role, Maurice honed his skills across various leadership positions that fortified his expertise in strategy and digital marketing. His career path unfolded after completing his education at Morehouse College and Chattahoochee High School, where he developed foundational critical thinking and analytical skills that would serve him well in his professional endeavors. Maurice's previous roles include serving as Chief Data Officer (ANZ) at Digitas Australia, where he made significant contributions to the agency's growth and influence, and as VP Strategy Director at Publicis Kaplan Thaler, where he focused on inspiring creative solutions that drive results for clients. His tenure as Director of Digital Marketing at RDA International allowed him to explore the intersection of technology and marketing in depth, while his earlier experiences at Visible World and Claritas offered him real-time insights into the impact of strategic account management on campaign success.
Maurice's dedication to advancing the field of digital strategy and storytelling is evidenced by his robust career trajectory. By combining creative storytelling techniques with analytical rigor, he continues to inspire brands to forge deeper connections with their audiences. His passion for data and its capabilities in enhancing storytelling is a driving force behind his commitment to excellence in the marketing industry.
