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Mauricio Quiroz

CEO and Partner at ACE & UEFA Champions League Fan Festival en ACE Publicidad

Professional Background

Mauricio Torres Quiroz is a highly experienced and accomplished marketeer with an impressive track record of success in his field. Over the years, he has shown exceptional talent in growing net revenue and profits, alongside a keen ability to improve brand KPIs. His remarkable skill set includes designing robust transmedia marketing strategies that integrate both online and offline platforms. With a multicultural and multi-industry background, Mauricio is known for his specialized training in digital strategy, allowing him to build and promote strong brands in today’s competitive market.

During his career, Mauricio has lent his expertise to some of the most recognized brands across various sectors, such as Telcel, Fórmula 1, Danone, Sabritas, Doritos, Cheetos, H2OH, Mirinda, 7UP, HSBC, and Walmart Supercenter. His role as a branding and promotions expert has positioned him as a strategy developer who embraces creativity and innovative thinking. Mauricio's ability to think outside the box has helped numerous clients create memorable brand identities and marketing campaigns that resonate with audiences.

Education and Achievements

Mauricio's educational background reflects his commitment to understanding marketing at a strategic level. He holds a Postgraduate degree in Strategic Digital Marketing from Universidad Anáhuac México, where he honed his skills in contemporary digital strategies that enable brands to thrive in an increasingly digital world.

Additionally, he possesses a Bachelor of Business Administration (B.B.A.) in Marketing and Branding from the same institution, where he laid a solid foundation in various marketing principles. His early education at Colegio Cristóbal Colón has also contributed to his well-rounded academic profile. Mauricio's educational qualifications have provided him with the tools and knowledge necessary to excel in his various roles throughout his career.

Career Trajectory

Mauricio has taken on several prestigious roles over the years, showcasing his adaptability and expertise in the marketing arena. Currently, he is a CEO and Partner at ACE Publicidad, where he leads innovative initiatives such as the UEFA Champions League Fan Festival. This position exemplifies his dedication to merging sports and marketing and creating unforgettable experiences for fans.

Before his current role, Mauricio was also a CEO and Partner at ACE, F1 & NFL FanZone, where he orchestrated unique fan engagement strategies for sporting events, further proving his command of using transmedia tactics to enhance brand loyalty and reach.

He served as the General Manager for Mexico & Central America at LATCOM, where he adeptly managed regional marketing functions and contributed to business growth through strategic initiatives. His work at Havas as the Vice President of Corporate Strategy allowed him to influence marketing strategies on a broader scale, steering corporate direction and enhancing client relationships.

Mauricio's experience as an Independent Marketing Consultant has also added a layer of versatility to his career, allowing him to work with various organizations and develop tailored strategies that align with clients' goals and market trends.

His previous roles as Marketing Director at Walmart and Image & Marketing Director at HSBC highlight his capability to lead marketing teams effectively and foster brand progression. At PepsiCo, he held the position of International Marketing Director, where he oversaw branding strategies that resonate globally. Furthermore, his experience as a Senior Account Manager for Corporate Image at Televisa and Strategic Planning roles at INFRA México reflects his extensive grasp of strategic marketing and planning essential for driving noteworthy business results.

Notable Achievements

Throughout his career, Mauricio has been instrumental in developing impactful marketing strategies that have resulted in significant accomplishments. His leadership at ACE Publicidad has cultivated a culture of creativity and innovation, allowing team members to thrive in crafting exceptional marketing campaigns that drive brand awareness and loyalty.

Mauricio's work with global brands has earned him recognition for his ability to adapt and tailor strategies to meet diverse consumer needs across different markets. His role in enhancing brand key performance indicators (KPIs) speaks volumes about his effectiveness in achieving business objectives and contributing to organizational growth.

In conclusion, Mauricio Torres Quiroz is a visionary marketeer with years of diverse experience and a passion for driving brands forward. His capabilities in strategic marketing, brand management, and transmedia approaches set him apart in a competitive industry, making him an asset to any organization looking to enhance its market presence and achieve sustainable growth.

Related Questions

How did Mauricio Torres Quiroz achieve success with brands like Telcel and Doritos?
What innovative strategies did Mauricio implement at ACE Publicidad?
In what ways has Mauricio contributed to the growth of multinational brands like Walmart and HSBC?
How does Mauricio Torres Quiroz approach transmedia marketing to create impactful campaigns?
What key lessons can emerging marketeers learn from Mauricio Torres Quiroz's career?
Mauricio Quiroz
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Location

Mexico City Metropolitan Area