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Maurits Denekamp

Brand and Positioning Strategist

Maurits Denekamp is a skilled strategic planner with a strong track record in managing global and local projects successfully.

With experience in establishing a strategic boutique shop, Maurits brings an entrepreneurial mindset and a knack for leadership.

He excels in driving growth through collaboration and innovation, focusing on maximizing human experience, strengthening brands, and expanding businesses.

Maurits is adept at utilizing agile transformation methodologies and applying behavioral economics principles to deliver effective solutions.

His diverse educational background includes a Master of Science (MSc) in Political Science & Communication Science, a Bachelor of Science (BSc) in the same field, and studies in Law at the University of Amsterdam.

Throughout his career, Maurits has held various roles such as Strategy Director at NATWERK, Lecturer at Erasmus University Rotterdam, and Freelance Brand and Positioning Strategist.

He has also been part of renowned organizations like Alfred International B.V., Publicis Groupe, Anomaly, Fama Volat, TBWA\NEBOKO, ACHTUNG! Amsterdam, and Hogeschool Inholland among others.

Maurits has contributed significantly in roles ranging from Strategy Planner to Digital Brand Strategist, showcasing his expertise and adaptability in different environments.

With expertise in strategy, branding, positioning, and research, Maurits Denekamp is a versatile professional with a rich background in academia and industry.

Maurits Denekamp
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Location

Amsterdam, North Holland, Netherlands