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Maury Hanigan

CEO of SparcStart with extensive experience in HR and Marketing

Maury Hanigan is the CEO of SparcStart, a recruiting platform that leverages video, social media, and mobile capabilities to enhance the recruitment process. Under her leadership since December 2012, SparcStart has gained recognition for its innovative approach, winning multiple awards such as the Top HR Product and the TekTonic Award for its impact and effectiveness in recruitment marketing.124

Career Background

Before founding SparcStart, Hanigan held various significant positions:

  • Chief of Staff at the International Rescue Committee, where she managed HR for a large non-profit during a critical reorganization period.
  • President of MBA Scouting Report, which focused on connecting employers with top MBA candidates.
  • President of Hanigan Consulting Group, advising Fortune 500 companies on recruitment strategies.125

Her early career included roles in marketing at Procter & Gamble and PepsiCo, where she developed a strong foundation in marketing and brand management.25

Education and Recognition

Hanigan holds a Bachelor of Science in Business, Economics, and Computer Science from Duke University and has completed a certificate program at the MIT Sloan School of Management. She has been recognized as one of the Top 30 Influential Women in HR Tech and has appeared in major media outlets, including The Wall Street Journal and CNN, highlighting her expertise in HR and recruitment marketing.123

Hanigan's work at SparcStart emphasizes the importance of informal video in recruitment, particularly in adapting to changes brought on by the pandemic, which has reshaped how companies connect with candidates.24

Highlights

Aug 29 · linkedin

Going into the SparcStart TA Leader Series archive and found this great clip of Allison Kruse.

We all know videos of employees talking about their unique experiences is the content that resonates the most with candidates. But how do you capture that content authentically while still ensuring it matches with your EVP?

Watch this clip of Allison to see how she handles this, then follow the link below to see our full discussion.

https://lnkd.in/eHeey242

Aug 28 · linkedin

ROI remains a top priority, especially when selecting the right platforms for recruitment. In part 2 of, "Evaluating Adoption of a Video Platform," we dive deeper into what you need to consider for seamless integration and achieving the highest ROI.

As part of our Executive Briefing Series, this article delivers essential insights specifically designed for leaders in the HR tech industry. Make sure you're up-to-date on these crucial strategies.

Want to get in touch? https://lnkd.in/eK7WBuwW

#RecruitmentMarketing #HRTech #ExecutiveBriefing #TATech #EmployerBranding #HRVideo

Related Questions

What inspired Maury Hanigan to start SparcStart?
How has SparcStart evolved since its inception?
What are the key features of Sparc and Amplify VMS?
How did Maury Hanigan's previous roles influence her approach at SparcStart?
What challenges did Maury Hanigan face when launching SparcStart?
Maury Hanigan
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Experience

CEO at SparcStart (December 2012 - Present)
Chief of Staff at International Rescue Committee (July 2009 - January 2010), President at MBA Scouting Report (2003 - June 2009), President at Hanigan Consulting Group (July 1986 - November 2003), Pre at Procter & Gamble (1979 - 1981)

Education

Certificate Program in Birthing of Giants (now called Entrepreneurial Masters Program) at MIT Sloan School of Management (1991 - 1993), Bachelor of Science (BS) in Business, Economics, Computer Scienc

Location

New York City Metropolitan Area