Suggestions
Max Calderon
Quote to Cash Practice Lead at Salesforce
Max Calderon is a Consulting and Revenue Operations leader with over 12 years of experience in supporting the lead to cash to delivery lifecycle.
His expertise lies in optimizing go-to-market strategies, lead to cash processes, and revenue lifecycle management teams through process improvement and leveraging tools for scaling service teams.
Max has a solid background in Revenue Operations & Sales Enablement, Project, Program, & Change Management, and Go-To-Market Strategy & Structure.
He is well-versed in various technologies including Salesforce Sales Cloud & Service Cloud, Salesforce Revenue Cloud (CPQ, Billing, Revenue Lifecycle Management, Contracts), Certinia (FinancialForce) PSA, and Atlassian Jira.
In terms of organizational expertise, Max has experience in Sales, Marketing, Customer Success, Professional Services, Sales Enablement, Revenue Operations, PMO, and Finance.
With industry experience spanning across SaaS & Technology, Professional Services, Staffing & Business Services, Manufacturing, Retail & Consumer Goods, and Financial Services, Max brings a diverse skill set to the table.
He is known as a source of energy and enthusiasm for his team, excelling in fast-paced environments that encourage curiosity, exploration, and innovation. Max thrives on solving complex problems and taking on challenging projects.
Described as a motivator, strategist, trainer, challenger, and consultant, Max's personality type is ENFP and his DiSC type is I-type.
Max holds a Bachelor of Science in Business Administration with a focus on Marketing from San Jose State University. He has also completed the Accelerate Leadership Program at Salesforce and attained over 225 badges with Double Star Ranger Status on Salesforce Trailhead.
Throughout his career, Max has held various roles at prominent organizations including Salesforce, Appirio, Zendesk, Replicon, Jive Software, and ESC Consulting, where he has contributed as a Practice Lead, Business Architect, Director, Manager, Adjunct Professor, Founder, Senior Consultant, and more.
Highlights
My career has been in Revenue Operations or adjacent roles. We all know that #revops and #salesops teams have to deal with multitudes of tools, reporting across them, integrations.. it gets complicated fast - especially at an enterprise level.
While I work at Salesforce, I still know some of these third party tools like Salesloft, Outreach, Gong, Adobe Marketo - and so many more are essential to sales effectiveness. What isn't fun, and is highly inefficient is having to set targets and report in each of these different tools.
What if you could point and click configure it all, and centralize how you report in a system of your choosing?
I'm pretty excited when I see things like this (https://www.tetherdata.io/) that Tether Data is creating. Heck, there are enterprise ETL tools that require complex configuration to do the same connecting with HubSpot, SAP, Oracle, NetSuite and the like. CRM and ERP integrations are NOT simple.
This isn't sponsored and I have no investment in Tether, just something I find fascinating and truly exciting. Huge potential to make #revenueoperations more effective.
#sales #marketing #operations #startup #technology
Pretty cool to see the announcement for Google #BigQuery and Salesforce #DataCloud with a bidirectional connector going GA.
Over the past few years, I've increasingly been working with enterprises that have several or even dozens of Salesforce orgs. Growth through acquisition, spin-off for dedicated purpose.
There are many reasons this can happen - but it introduces many complexities. BigQuery and #Snowflake help with some analysis here - but really it's connectors like this that make a combined #Customer360 view real, and are key to enabling AI/ML.
Interesting read, especially if you work in a Google ecosystem.
