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Max Cunningham

Founder & CEO @ Sesh Products

Max Cunningham is the Founder and CEO of Sesh Products, a company specializing in innovative nicotine pouches aimed at providing alternatives for individuals looking to transition away from smoking and vaping. Under his leadership, Sesh Products has developed a patented gum-based formula for their nicotine pouches, which allows users to control the nicotine release by chewing lightly on the pouch. The products are designed with high-quality, food-grade ingredients and come in various flavors and strengths (4mg, 6mg, and 8mg) including Mango, Mint, Wintergreen, and a flavorless option.12

Cunningham's entrepreneurial journey with Sesh+ reflects a commitment to supporting smoking cessation efforts. The brand aims to redefine the smoke-free experience while maintaining exceptional taste and performance standards inspired by Swedish innovation.14 He has been actively involved in navigating regulatory processes, as demonstrated by the acceptance of Sesh's Premarket Tobacco Application (PMTA) by the FDA for review.34

Before founding Sesh Products, Cunningham gained experience in various business ventures, which has contributed to his strategic approach in leading the company. His vision for Sesh Products is not only to provide alternatives to traditional smoking products but also to create a supportive community for those seeking to quit.24

Highlights

Nov 3 · linkedin

Boom! Our Sesh+ NRT gum is now available nationwide at 7-Eleven Canada!

This partnership has been in the works for a while, and we're thrilled that 7-Eleven shares our vision of offering better choices to smokers and vapers looking to quit.

Who can guess this late-night favourite location 😂 ?

Oct 12 · linkedin

Wow, what a couple of weeks. Being an entrepreneur is an intense constant swing between excitement and anxiety; every moment feels critical, and you're just trying to capture that energy and keep moving forward. I wanted to take a minute to acknowledge some of those recent moments that keep us going:

  1. CICC Summit in Montreal: Just two years ago, the Convenience Industry Council of Canada embraced us when all we had was a prototype and a vision. Fast forward to this year's summit and we're honoured to be on the shelves of many major retailers all across Canada.

  2. NACS Atlanta, US Debut: This was our rookie year exhibiting at NACS, and what a great way to kick things off. Despite the usual challenges (missed flights, lost packages) we came out with some big partnerships and a renewed sense of confidence and purpose.

  3. FDA Acceptance: After almost 18 months, the FDA has accepted our PMTA into the review process for our patented nicotine pouches. While it's a significant step, we know there's still a long way to go. We're committed to navigating the process with transparency and dedication, ensuring smokers get the better alternatives they desperately deserve.

Even though we're always moving fast, hitting big milestones rarely feels like the pause and party moment I'd imagined. It just becomes... another week. But deep down, I know these moments are huge. They remind me of all the late nights, the team pulling together, the doubt, and why we do what we do.

I have to remind myself to just stop and take it in. Looking back, I can't believe how far we've come, and I'm just really grateful to be on this ride.

Related Questions

What inspired Max Cunningham to start Sesh Products?
How did Max Cunningham's background influence the creation of Sesh Products?
What are Max Cunningham's key achievements as the CEO of Sesh Products?
How does Sesh Products' patented gum-based formula work?
What are the future plans for Sesh Products under Max Cunningham's leadership?
Max Cunningham
Max Cunningham, photo 1
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Location

Vancouver, British Columbia, Canada