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Max Huesch
Co-Founder at MEINE ERDE / Initiator of Reerdigung
Max Huesch is the Co-Founder of MEINE ERDE and the initiator of Reerdigung, a pioneering natural burial technology.1 He holds a Master of Science (M.Sc.) in Business/Engineering from the Karlsruhe Institute of Technology (KIT) and a Bachelor of Science (B.Sc.) in Wirtschaftsingenieurwesen with a specialization in Mechanical Engineering from the Technische Universitat Darmstadt.
Throughout his career, Max has demonstrated expertise in building customer-centric companies and has held several key positions, including:
- VP Venture Building at finleap
- General Manager Circ Germany at Circ
- Operations Business Development at Circ
- Member of the Management Board at PHP Electronic GmbH
- Co-Founder and Managing Director at TTR GmbH
At MEINE ERDE, Max and his team are working to revolutionize the funeral and burial industry in Germany by offering an eco-friendly alternative to traditional burials and cremation.2 Their innovative burial technology transforms the body into fertile soil in just 40 days using natural microorganisms and plant materials, which binds carbon and enriches the soil with nutrients.3
Max Huesch's LinkedIn profile can be found under the username maxhuesch, and he is based in Berlin, Germany.4
Highlights
⚰️ innovating the inevitable: Building (and financing) FOAK Hardware to revolutionize the funeral industry 🌱🔧
At MEINE ERDE we're pioneering FOAK (first-of-a-kind) hardware to decarbonize an often overlooked sector: the funeral industry. We believe in the importance of achieving carbon neutrality in ALL aspects of life, including life's inevitable end, especially because it is a non-negotiable “buying” decision - you HAVE to choose one burial option.
Navigating the FOAK "valley of death" requires innovative financing solutions, and this week's event with HV Capital offered invaluable insights. The top takeaways from the event were:
• Financing for FOAK projects must be customised based on the scale of the project, ranging from small pilot projects to full-scale refinery operations.
• A common strategy in FOAK financing is to secure loans secured by a project's (physical) assets. For MEINE ERDE, this is more challenging, given that our proprietary technology is entirely new to the market.
• The decision to license/outsource vs. operate assets yourself has significant impact on the financing capabilities. Self-operating might result in higher profitability, but typically lacks the long-dated, guaranteed revenues that banks and other lenders want to see.
What are your thoughts on this? We'd love to hear your experiences and share best practices - we can all just learn from each other.
Max
#FOAK #climatetech #hardware #meineerde #reerdigung
Image Source: Extantia
!DER WEG FÜR REERDIGUNGEN IN SCHLESWIG-HOLSTEIN IST FREI!
Was für ein Erfolg, was für ein großartiger Meilenstein! Danke an das Team von MEINE ERDE und persönlich an meinen Mitgründer Pablo Metz – ihr und du seid unglaublich!
Einstimmig und fraktionsübergreifend hatte es bereits der Landtag beschlossen – ein neues Gesetz für die #Reerdigung.
Die zugehörige Richtlinie ist nun veröffentlicht worden.
Die Begleitforschung der Universität Leipzig hat bestätigt, dass die Reerdigung funktioniert und die Anforderungen an eine Bestattung erfüllt werden.
Die enorme Nachfrage zeigt das sowieso: die Reerdigung ist hier, um zu bleiben!
Millionen von Menschen kennen die Reerdigung aus dem ZDF, der ARD, der Süddeutsche Zeitung, der BILD und vielen mehr!
Wir danken allen Partnern, Bestattungsinstituten, Friedhöfen und Kirchen für die vertrauensvolle Zusammenarbeit. Nur so können wir eine gänzlich neue Kategorie etablieren.
Jetzt kann es richtig losgehen! Wir freuen uns drauf!
⚰ ♻ 🌳
Und natürlich auch ein riesiges Dankeschön an unseren tollen Kreis an Investoren. Danke für euer Vertrauen, die vielen Gespräche, die tolle Unterstützung!
Tim Schumacher Stephan Jacquemot Project A Ventures Uwe Horstmann byFounders BLN Capital Jan Voss SB21 Christian Lukas Ina Remmers Till Behnke Matthes Scheinhardt Michael Vollmann Markus C. Mueller Martin Ott Jorg Arntz Christoph Tavan Ilja Konoplev Mario Götze Heinrich Ernst Winkelmann Bool Capital Felix Jahn Mutschler Ventures AG better ventures
#vc #venturecapital #businessangel #funding #haas #startup
