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Max Morales
PR & Business Evangelist | Copywriter | Community Builder | AndesWines.com | AmixTechLab | Former Wine Specialist of National Geographic Explorer | Veteran's Coach
Max Morales is a seasoned Business Development and PR Specialist with over 20 years of experience in helping founders effectively communicate their goals to enhance sales and brand positioning.
With a background in content generation, Max has produced over 1,000 articles, columns, and reports for more than 25 wineries and companies, published in 70+ media outlets across Latin America, the US, and Europe.
Max's expertise extends to strategic consultancy, having worked with the Chilean Economic Development Agency (CORFO) and managed the Nodo Estratégico Chile Vitivinícola 2.0 program focusing on addressing challenges related to climate change and expanding wine frontiers in ancient vineyards in Chile.
He has also spearheaded Corporate Social Responsibility (CSR) projects for mining and forestry companies and led initiatives to rescue old vineyards, creating new wines from unique terroirs.
In the realm of wine, Max has a diverse set of experiences; he served as a Wine Specialist for the National Geographic Explorer and Silver Cloud Expedition Ships, organizing wine tastings and coordinating wine-related activities.
Max's achievements include being featured in Bloomberg as a wine trendsetter in 2019 and pioneering projects like the Climate Change Wine Tour and Wine Terroir Tour in Chile.
As an entrepreneur, Max founded and led the first Wine Outlet store in Chile, establishing successful e-commerce operations with sales exceeding $1 million and partnerships with 50+ wineries globally.
His educational background includes studies in Silicon Valley Immersion Program, Sales & Marketing, Wine & Spirits, Agricultural Engineering, and Product Management at reputable institutions such as the University of San Francisco and Wine & Spirit Education Trust.
Max has held various key roles in organizations, including Senior Public Relations Manager at Amix Tech, CEO of AndesWines.com, and Global PR & Business Strategist at revogreen.co, showcasing his dynamic skill set in business development, PR, and strategic advisory.
Throughout his career, Max has contributed as a guest writer for renowned platforms like www.jancisrobinson.com and has been actively involved in promoting wine culture and innovative projects within the industry.
Driven by a passion for sustainability and growth, Max is currently seeking investors to support a project aimed at reviving old coffee plants discovered in the Pacific Ocean, dating back to 1870.
Highlights
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Do you know how many startups are operating and doing business in Brazil?
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