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Max Winograd

VP, Digital and Hardware Innovation at Avery Dennison (NYSE:AVY) | Co-Founder, atma.io by Avery Dennison | Launched and Led Avery Dennison CVC Fund | x Co-Founder/CEO, NuLabel (acq. 2017) | Owner, Lifespan Ventures

Max Winograd is a senior executive at Avery Dennison, currently serving as VP of Digital and Hardware Innovation.4 He joined the company in 2017 and has held various leadership roles, including Senior Director of Digital ID and Ventures.1 Winograd is also a co-founder of atma.io, a digital venture within Avery Dennison that he helped launch in 2019.3

Before joining Avery Dennison, Winograd was an entrepreneur. He co-founded and served as CEO of NuLabel Technologies, a startup focused on developing activatable materials and sustainable solutions for the packaging industry.1 His entrepreneurial achievements led to his inclusion in the 30 Under 30 lists for Forbes (2015) and Inc.com (2016).1

At Avery Dennison, Winograd has been instrumental in driving innovation and digital transformation. He has led the company's corporate venture capital (CVC) program, investing in startups that connect the physical and digital worlds, with a focus on sustainability and the circular economy.3 He also serves on the boards of directors of three of Avery Dennison's CVC portfolio companies.1

Winograd is passionate about building technologies that bridge the physical and digital worlds, particularly in creating digital identities for everyday items. This work aims to enhance supply chain visibility, improve sustainability, and enable new consumer experiences.3

On a personal note, Winograd became a father in October 2023, welcoming a daughter named Carmela with his wife Amanda Duffy.2

Related Questions

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Max Winograd
Max Winograd, photo 1
Max Winograd, photo 2
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Location

Boston, Massachusetts, United States