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Maxim Tarasevich

AVP, Enterprise at Aviso

Maxim Tarasevich is currently the AVP, Enterprise at Aviso, a position he has held since February 2020. He is based in the San Francisco Bay Area and brings over 20 years of experience in commercial leadership, particularly in helping Fortune 500 companies and high-growth enterprises achieve their business objectives. His expertise encompasses various areas including sales and business development, AI, and organizational transformation.12

Professional Background

  • Current Role: AVP, Enterprise at Aviso (February 2020 - Present)
  • Previous Roles:
    • Senior Advisor at Boardspan Inc. (February 2020 - March 2020)
    • Vice President of Sales and Client Development at Boardspan Inc. (April 2019 - February 2020)
    • Director at The Boston Consulting Group (January 2015 - April 2019)
    • Principal at The Boston Consulting Group (June 2005 - December 2014)
    • Sales and Business Development at IBA Group (September 2003 - May 2005)

Skills and Specializations

Maxim specializes in:

  • Sales and Business Development
  • Growth Strategies
  • AI Implementation
  • Leadership Development
  • Digital Transformation
  • Change Management

His extensive international experience includes managing teams across the United States, Europe, and Asia-Pacific, where he has led both large teams and project-based initiatives.13

Highlights

Aug 27 · linkedin

Salesperson loneliness, its impact on performance and what we can do: counterintuitive research findings.

Loneliness has become increasingly common in society.

At any moment, about one out of every two Americans is experiencing measurable levels of loneliness (2023).

This includes introverts and extroverts, rich and poor, younger and older.

Salespeople are particularly at risk as they navigate the more remote, digital world of selling.

Sales jobs are increasingly becoming lonely.

Even before the increased digitalization of selling, the field was deemed “ego-bruising, frightening, and lonely” as many salespeople work alone and try to influence prospects from an often cold, indifferent, or sometimes even hostile frame of mind to an aroused excitement about the salesperson’s products or services.

Loneliness decreases salesperson performance.

When salespeople feel lonely, their attention and focus can unconsciously shift from customers’ needs to their own.

Lonely salespeople, desiring more personal connections, begin to overestimate their relationships with customers and become far too casual.

Lonely salespeople are:

(i) less likely to make new sales calls

(ii) more likely to overspend on customer accounts

(iii) less likely to listen to and remember key details in customer exchanges.

Making time and space for social interactions outside work may seem unimportant in the results-driven culture of sales, but it may actually improve salesperson performance, not detract from it.

While managers may think that sending their remote workers back to the office will help, researchers did not find evidence of this reducing the negative effects of loneliness in their data.

While managers may believe that being a servant leader can help, research findings suggest the opposite.

When salespeople are anxious and insecure, sales managers need to provide greater levels of guidance and structure rather than simply serving their employees. Such guidance may include addressing activities salespeople should participate in (or not), offering additional tools to use in the sales role, increasing the frequency of accompanying salespeople in customer calls, or sharing information that will help lonely and insecure salespeople to better navigate the challenges they face.

Dr. Valerie Good, PhD Thank you for sharing your research.

https://lnkd.in/gHEdKEUe

#sales

Jun 28 · linkedin

Individuals with some knowledge are the most likely to overestimate it.

Confidence grows much faster than knowledge.

But this growth is non-linear.

Overconfidence is largest at intermediate knowledge levels.

(so it's a more nuanced perspective than the Dunning-Kruger effect)

This effect is robust across countries.

The challenge is that a person can be an expert in one area, but your 'story' or sales pitch covers multiple areas -- e.g., technical stuff, business processes, market dynamics, or change management.

So you need to know where to expect overconfidence and adjust your approach.

#sentimentanalysis #conversationalintelligence #sales

Research: https://lnkd.in/gQHtCndA

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Location

San Francisco Bay Area